ADSPACE 2009 Conference & Expo Launches at ad:tech San Francisco, Bringing Focus to Contextual Advertising

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One-day event, sponsored by Google, to highlight billion-dollar "hidden economy" and best practices leveraging AdSense and other networks

Insights from an AdSense Rock Star - Tales from the AdSense Millionaires Club.

Advertisers and publishers seeking to drill deeper into the complex world of contextual advertising will find that world on full display April 22 at the inaugural ADSPACE Contextual Advertising Conference & Expo. Co-located with ad:tech San Francisco and title sponsored by Google, ADSPACE will take place at the Moscone West Center.

ADSPACE is the first conference and expo of its kind tailored both to small-to-midsized publishers wanting to increase their digital revenue through the use of ad networks as well as advertisers seeking to maximize ROI and optimize their ad targeting. Split into two distinct tracks - one for each audience - ADSPACE will blend best practices, how-to techniques and success stories as advertisers and publishers alike get a first-hand opportunity to engage leading contextual network providers such as Google AdSense.

"This is almost a hidden economy that drives billions and billions of revenue, and for many people is a sole source of income," said David Rodnitzky, Co-Director, ADSPACE, LLC. "Most conferences give lip service to this area, but the stakes are high and knowledge is not being shared. We see this event as an opportunity to reach the advertising and publishing communities, contribute to that knowledge and bring people together to share ideas."

By providing a forum in which advertisers and publishers can exchange tips and techniques, hear success stories and engage leading solution providers, ADSPACE hopes to create a greater sense of community among contextual advertisers and help avoid common pitfalls.

For advertisers, placing ads in hundreds of thousands of sites at once can be frustrating and overwhelming without effective tracking and transparency, to the point that many advertisers avoid contextual advertising entirely. For publishers, where site content is almost always paramount, opportunities can often be missed in small adjustments that can be made in ad placement or makeup that can significantly increase profits.

"Contextual advertising is a $6.7 billion industry globally," says Marc Phillips, co-director, ADSPACE, LLC. "By bringing this community of publishers and advertisers together, ADSPACE can help attendees learn how to make more money from text advertising such as Google AdSense and other affiliate advertising offers."

Direct engagement with representatives of Google AdSense, as the title sponsor of ADSPACE, is among the highlights of a packed agenda bookended by two keynotes, the latter titled "Insights from an AdSense Rock Star - Tales from the AdSense Millionaires Club."

Other sessions include:

  • Ten Proven Methods to Increase Your eCPM and Generate More Revenue (Publishers Track)
  • Tools & Technologies: Using Targeting and Optimization to Achieve Success (Advertisers Track)
  • Beyond Text Ads: In-Text, Affiliate, Lead-Gen, eBay and More! (Publishers Track)

ADSPACE attendees will have access to 2 full days of the ad:tech San Francisco expo floor, which includes a dedicated ADSPACE exhibit zone and lounge. They also have access to 300+ ad:tech exhibitors, special events and keynote presentations. ADSPACE conference details are available at: http://www.adspaceconference.com/sf/adspace/

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

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Kristin Widergren
ad:tech
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