The American Sugar Alliance Sweetens its Presence on the Web

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The American Sugar Alliance launches a new website to promote education on sugar.

With a new Administration and Congress in Washington, the American Sugar Alliance launched last week an updated educational website that will better communicate with the association's core audience of sugar farmers, media, and policymakers.

The American Sugar Alliance partnered with leading DC web design company Blue Water Media to update its web presence. Blue Water Media began with a new design that was both more user-friendly and more aesthetically pleasing. The design was then incorporated with the open-source content management system, Joomla!, an award-winning content management system (CMS) that will enable the American Sugar Alliance staff to easily manage every piece of content on their website without requiring advanced code knowledge.

In addition to a new design, utilization of web 2.0 elements and CMS, the website highlights the 'Sugar Beat,' a newsletter that communicates the latest news and developments on public policy affecting the sugar industry. It also provides information on the annual International Sweetener Symposium that brings together U.S. legislators, domestic and foreign officials, noted economists and high-profile international sweetener industry leaders to discuss sugar policy issues.

About the American Sugar Alliance:
The American Sugar Alliance is a national coalition of sugarcane and sugarbeet farmers, processors, refiners, suppliers, workers and others dedicated to preserving a strong domestic sugar industry. The American Sugar Alliance works to assure that farmers and workers in the U.S. sugar industry survive in a world of heavily subsidized sugar. Only through a united effort can these dedicated Americans continue to offer a plentiful and secure domestic supply of sugar at a reasonable price. The American Sugar Alliance provides the backing and support to meet this national need. For more information, visit:

About Blue Water Media:
As a Washington DC based web design and marketing company, Blue Water Media offers a full line of design services including print, brand identity and web design, internet marketing, and website support. For nearly a decade, Blue Water Media has worked with businesses small and large in the Washington DC metro area and beyond. Blue Water Media's successful track record of developing effective websites establishes it as a leader in the industry. For more information, please visit:

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Bill Cook
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