WHAT THE *#&! IS SOCIAL DESIGN Opens Next week in San Francisco at the Academy of Art University

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WHAT THE *#&! IS SOCIAL DESIGN is an exhibition that explores the definition of social design and showcases creative designers who are paving the way.

Two Academy of Art University School of Graphic Design MFA students have invited leaders in the movement for social change to share their "soft spot" for all to see. WHAT THE *#&! IS SOCIAL DESIGN is an exhibition that explores the definition of social design and showcases creative designers who are paving the way.

A sneak preview of some of the "Softy's" profiled in the exhibit are John Bielenberg, known for his Project M design movement; Emily Pilloton of the humanitarian product design company Project H Design; Jennifer Leonard of IDEO and co-author of Massive Change; and the School of Graphic Design's MFA Director and founder of Compostmodern, Phil Hamlett.

Opening Reception:
Thursday, March 12, 2009
6:30 pm - 8:30 pm

Gallery Exhibition:
March 10 - March 31, 2009

Location:
Academy of Art University, 79 Gallery
79 New Montgomery Street
San Francisco, CA 94105
415.274.2292
Monday-Friday, 9am-6pm & Saturday 9am-5pm

Official Website:
http://www.TheSoftSpot.org

Contact:
Ashley Ciecka, Designer
Mike Jeter, Designer
WhatsUp (at) TheSoftSpot (dot) org

About Academy of Art University, San Francisco
With over 13,000 students, Academy of Art University is the nation's largest private art and design university. Established in 1929, the school offers accredited AA, BA, BFA, MA, M.Arch and MFA programs in 14 different majors, as well as continuing art education with classes in copywriting, fashion merchandising, interior design, new media, computer animation, sculpture, graphic design, cinematography, industrial design, digital photography and car design. Multimedia Communications is the school's newest major, offering BA and MA degrees. Students can also enroll in a flexible online degree program in art and design.

Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD, Council for Interior Design Accreditation (BFA-IAD) and NAAB (M-ARCH).

For more information, visit http://www.academyart.edu or call 1-800-544-2787.

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Phil Hamlett

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