North Star Destination Strategies Salutes Columbus, Indiana's Brand Building Success

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North Star Destination Strategies partnered with the city of Columbus, Indiana in 2006 to develop a strategic, competitive identity for the community. Columbus, Indiana has excelled at implementing the Community BrandPrint and continues to enhance the brand and to garner national and international regard for the town of 40,000.

North Star Destination Strategies is proud to recognize the achievements of one of its clients. Two years after North Star built a Community BrandPrint with Columbus, Indiana, the community continues to garner regard and accolades from near and far. Columbus embraced its brand and has implemented the strategy across the community in ways that echo its strapline: unexpected. unforgettable.

•National Geographic Traveler Magazine ranked Columbus 11th out of 109 historic destinations worldwide.
•Fortune Small Business Magazine named Columbus on both America's top places to live and launch a business.
•Walk-able Communities includes Columbus among America's most walk-able cities.
•Columbus earned a spot as one of the "1000 Places to See in the US and Canada before You Die."
•America's Promise - The Alliance for Youth named Bartholomew County, which includes Columbus, as one of 2007's 100 Best Communities for Young People.
•Columbus is ranked an unexpected fifth in the US for architecturally significant cities in the company of New York City, San Francisco, Chicago and Miami.

North Star specializes in Community and City branding, and its BrandPrint process combines research, strategy, and creativity, developing unique and effective brands for widely known cities like Anchorage, Alaska; Providence, Rhode Island; and Williamsburg, Virginia. In addition to Columbus, Indiana, North Star's process and passion have been put to work for smaller, soon-to-be household names like Uvalde, Texas; Seward, Alaska; Warrensburg, Missouri; Montrose, Colorado; and Moose Jaw, Saskatchewan, Canada. North Star has place branding offices in Nashville, Tennessee, and Largo, Florida. For greater detail on North Star's Community BrandPrint process visit:

As the nexus for mid-century, modern architecture, Columbus enthusiastically adopted its community brand as a place of excellence. The brand extends across design and architecture throughout the community. Historic structures, like the Miller Home designed by Saarinen, are being preserved, and careful attention is paid to new construction. Hisaka will design the new jail expansion and Pelli-designed infrastructure is underway. The Kiley-designed gardens in Columbus are included on lists of the world's best. Even bike racks and playgrounds in innovative designs incorporate the logo and color palette. Columbus has been extremely successful in executing brand action ideas across the community. Columbus not only wins awards; it presents them to those who unexpectedly support the brand in unforgettable ways. Awareness and support in the community is the key to Columbus' cohesive, successful brand and its longevity. To learn more about how Columbus built such a strong destination brand for economic development, tourism, and community development click here.

"Our process enables the community to speak with one voice to convey a strategic message," said Don McEachern, CEO of North Star Destination Strategies. He added, "The community has done a magnificent job of pulling together through this initiative. A unified Columbus brand will build equity and provide additional leverage to all efforts promoting Columbus."


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Samara Anderson
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