Motif Inc. and 41st Parameter Team to Provide Outsourced Online Fraud Screening Services

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Leading Provider of Outsourced Fraud Investigation Services Teaming With Industry Leading Fraud Prevention Solution to Deliver Comprehensive Fraud Investigation and Management Service

By combining Motif's unique capabilities to deliver outstanding fraud investigation services with the power of FraudNet the real beneficiaries will be the merchant community

Motif Inc., a leading global BPO services provider, today announced the creation of a new alliance to enable 41st Parameter's FraudNet to be the technology platform for a new comprehensive outsourced fraud screening service. The new service will combine the industry's most capable fraud detection solution with Motif's expert fraud detection staff to support the comprehensive risk management needs of online merchants.

Motif is offering to analyze online merchant's current fraud equation "Software cost + People costs + Chargeback costs = Total Cost of Fraud" and identify individual projected cost reductions. Savings will be derived by spreading expenses over multiple customers, a 30-50% reduced cost over in-house fraud investigative teams, and the proven results FraudNet has delivered reducing online card not present fraud.

"We sought the most proven and capable fraud management solution available on the market and the answer was clearly 41st Parameter's FraudNet" said Karl Wiley, President, US Operations for Motif Inc. "Customers utilizing our new service will receive the combined value of the leading fraud detection software plus Motif's experienced fraud agents, who review suspicious transactions and provide constant feedback to optimize their fraud detection and prevention capabilities".

Motif's ability to leverage experience and expertise gained from its portfolio of clients provides it with broader exposure to fraud tactics and patterns than individual internal teams. Additionally, outsourcing fraud screening functions allows customers to transfer a challenging non-core process to a team of experts; reduce expenses and management headaches; and increase their bandwidth to apply toward core strategic functions.

"By combining Motif's unique capabilities to deliver outstanding fraud investigation services with the power of FraudNet the real beneficiaries will be the merchant community" said Jack Harbaugh, SVP Business Development for 41st Parameter "Together we will be providing a very comprehensive and compelling fraud protection service that will enable online merchants to reduce losses and better serve their good customers."

Motif and 41st Parameter are each exhibiting at the 2009 7th Annual Merchant Risk Council (MRC) Conference, to be held March 10-12 at the Wynn Las Vegas Resort in Las Vegas, Nevada. Additional information on the new service may be obtained from either company's booth or online at http://www.motifinc.com/41stparameter.asp.

About Motif Inc.
Motif is a leading business process outsourcing firm with over 800 employees across delivery centers in Ahmedabad, India and Quezon City, Philippines. Motif offers fraud investigation and management, customer support, and research & analytics services to Fortune 500 and mid-market clients in the retail, travel, financial services, and legal industries. Motif has never lost a client due to performance. To learn more, visit http://www.motifinc.com.

About 41st Parameter
41st Parameter is the leading provider of Cybersecurity solutions, which detect and prevent multi-channel fraud for e-commerce companies, financial institutions and travel services. 41st Parameter offers the only industry proven solutions in the market today not requiring user registration, enrollment, downloads or installations. To learn more about 41st Parameter, visit http://www.the41st.com.

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