Internet Retail 500 Company Living Direct Selects Kenshoo Search as the Online Retailer's SEM Platform

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Kenshoo Inc. has been chosen by Living Direct/Compact Appliance to provide an automated search engine marketing solution with support for merchandizing integration.

Kenshoo Inc. is excited to announce that they have been selected by Living Direct as the online retail giant's SEM platform. Living Direct provides a broad spectrum of home living products, including appliances, outdoor furniture and housewares.

With over 10 years experience in the online retail arena, Living Direct was looking for a robust and sophisticated solution to handle SEM for their dynamic and wide-ranging set of merchandise. After an extensive competitive evaluation, two month proof-of-concept and a complete ROI analysis, Kenshoo Search was selected over Efficient Frontier and Omniture as the solution of choice.

Kenshoo Search is a third generation end-to-end SEM platform that ties the SEM program directly to the merchandizing program to automate changes, drive higher relevancy and increase conversions. Kenshoo's unique Quality Managementâ„¢ approach enables a marketer to quickly and easily manage campaigns across Google, Yahoo! and MSN while optimizing all moving parts of their PPC program.

Living Direct selected Kenshoo Search based on several key factors such as:

  •     Direct Merchandising & Advertising Integration
  •     Unified Management across Google, Yahoo! & MSN
  •     Dynamic long-tail keyword expansion and pruning
  •     Algorithmic Bid Management and Optimization
  •     Google Analytics Integration

"Living Direct is a pioneer in e-tail and understands the need for top technology to manage and support their online storefronts. Kenshoo is excited to be the partner to help propel their SEM activities forward by giving them a superior platform that can automatically manage their online campaign needs, especially their extensive and dynamic inventory. " says Geoffrey Shenk, Managing Director, Kenshoo Inc.

"Kenshoo presented us with a solution above and beyond what the competition was offering. After a thorough two month pilot using Kenshoo Search, we were overwhelmed -that we were able to increase our ROI by over 50% while driving a 30% increase in topline revenue. Particularly important in this decision was Kenshoo's ability to integrate directly with our ecommerce platform, Demandware. Now we can scale up our business more quickly and rapidly respond to market dynamics to drive optimal performance by keeping our marketing and merchandising teams on the same page. We can't wait to apply that to all of our activities," says Brian Wulfe, Online Marketing Manager, Living Direct. Inc.

About Living Direct
Living Direct is a $35 million top 500 e-retailer corporate brand that acts as an umbrella to different specific microsites and categories. Living Direct provides easy web navigation, innovative home and business solutions, and green products for home and business to meet the lifestyle and needs of different niches in the marketplace.

About Kenshoo
Kenshoo ( is the provider of KENSHOO SEARCH, the only 3rd generation end-to-end search marketing platform. Built utilizing the Quality Managementâ„¢ approach, KENSHOO SEARCH enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.


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Dina Goldwasser
Kenshoo Inc.
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