Buddy Media Announces Comprehensive Facebook Page Management Program

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StockTwits, co-founded by Howard Lindzon, signs on as initial page management program client.

Just as you connect with friends on Facebook, you can now connect and communicate with celebrities, musicians, politicians and organizations.

Buddy Media, the leading company for branded app-vertisements and social media strategies, today announced a comprehensive Facebook Page Management Program to help brands augment their advertising efforts on Facebook.

Launched less than one week after the introduction of Facebook's revamped Pages, Buddy Media's Page Management Program allows companies to maximize user engagement, deploy multiple app-vertisements on Facebook Pages, and grow their fan bases with customized branded experiences fully integrated into their Facebook Pages.

"App-vertisements will no longer exist as an island in the social world, but rather be fully integrated into an overall social media strategy on a brand's Facebook Page," said Michael Lazerow, CEO of Buddy Media. "This represents an amazing opportunity not only for brands to drive engagement and allow fans to truly become brand advocates, but also for current Facebook advertisers to stretch their social media budget. Buddy Media's new program helps brands maximize the value of their presence on Facebook, whether they are actively running media campaigns on Facebook or just building out their presence on the social network for the first time."

The Buddy Media Page Management Program helps brands leverage this new functionality in a cost-effective, safe and scalable way with the following services:

  • Strategy & Design: Customize Facebook Pages and optimize them for viral distribution.
  • Branded Applications or "App-vertisements:" Provide applications that integrate into Facebook Pages to make them more engaging and viral. These applications, which appear as tabs on the Pages, include video players, coupon and promotions pages, quizzes and polls, games, virtual gifting, sweepstakes, RSS feeds and more.
  • Monitoring: Track all user activity via Buddy Media's Buddy Brain, a comprehensive monitoring tool.
  • Community Management: Moderate comments on an enhanced Wall of a brand's page to help brands engage with fans.
  • Maintenance: Ensure brand's page content remains fresh and engaging.

As Facebook CEO Mark Zuckerberg wrote on the Facebook blog, "Just as you connect with friends on Facebook, you can now connect and communicate with celebrities, musicians, politicians and organizations."

StockTwits, co-founded by Buddy Media investor Howard Lindzon, is the company's first Facebook Page Management client. "Clearly, these recent moves made by Facebook have completely changed the game in terms of how brands connect with social networkers," Lindzon said. "I have been skeptical of branding on Facebook until now. I love our product and so do our early adopters so it would be crazy not to tap the huge audience and focused targeting that Buddy Media can provide to us on Facebook. We need to move fast to take advantage of these changes, and by partnering with Buddy Media, we ensure our social media strategy will truly engage our audience while delivering social brand loyalty." The StockTwits new Facebook Page is currently under development.

"Buddy Media supports Facebook's efforts to add additional features and customization capabilities to companies, options previously only open to users of the site," further adds Michael Lazerow, CEO of Buddy Media. "And we will continue to help brands maximize their Facebook advertising campaigns."

About Buddy Media
In today's social media world, every brand needs a Buddy. Buddy Media, the leading company for branded app-vertisements and social media strategies, provides the world's largest, and most trusted brands the ability to extend their advertising campaigns into the social world. Some of the world's largest brands, including FedEx, New Balance, Time Inc. & Microsoft work with Buddy Media to create social brand loyalty. Based in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners amongst other investors. http://www.buddymedia.com.

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Joe Ciarallo
Buddy Media
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