CEO Challenges Rolls Out 2009 Schedule of Events: Company Looking to Build on Record Results From 2008

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CEO Challenges, the world leader in sport competitions for CEOs, unveiled its most ambitious ever line-up of competitive events for business executives today when it released its 2009 schedule.

CEO Challenges, the world leader in sport competitions for CEOs, unveiled its most ambitious ever line-up of competitive events for business executives today when it released its 2009 schedule. CEO Challenges will offer 20 events this year, including marathons, triathlons, half- and full-Ironmans, cycling, driving, fitness, CEO Corporate Challenges, and more. The company will travel around the globe for events including a CEO Golf Challenge at The Masters in Augusta, Ga., an Ironman in Switzerland, a marathon in Berlin, and wrap up the year with a triathlon in Thailand in December.

In 2008, almost 140 C-level executives representing 13 nationalities traveled to locations around the world to participate in 12 CEO Challenges, including the U.S. Virgin Islands, Canada, Singapore and France. AIG Private Client Group returns again as the title sponsor of CEO Challenges.

"Each year is better than the one before and each challenge continues to be better than the last," said Ted Kennedy, President of CEO Challenges. "We plan to carry this energy into 2009 with some exciting new CEO Challenges. Plus, we are very excited about our new relationship with five-time world triathlon champion Simon Lessing, who will provide on-site support to the CEOs at many of the triathlon events. We can hardly wait to get started," he said.

CEO Challenges offers participants more than just a competitive event. High-level executives get the opportunity to network with other like-minded individuals as well as exclusive "meet and greets" with world-class athletes. They gain tips, techniques and knowledge that they carry into their everyday lives. Additionally, the family-conscious company offers each participant's family a unique and rewarding experience as well.

"This is perhaps one of the biggest benefits to the CEO Challenge, and the thing that keeps many CEO participants coming back year after year," Kennedy said. "They know that while they are having the experience of a lifetime, their loved ones are getting special treatment too. Plus, the CEOs truly appreciate the fact that a portion of their registration fees goes to charity. That's important to all of us."

New This Year: CEO Challenges Launches The CEO Corporate Challenge
New to CEO Challenges this year is the CEO Corporate Challenge, a three-person relay over a triathlon course at selected events, composed of a swimmer, biker and runner. All three must be from the same company, and one of the three must be the CEO or President of the company. Awards will be given in both an Open category and a Mixed (at least one female) in a company versus company competition. The CEO Corporate Challenge makes events more accessible to all employees of a company, rather than just the CEO or President.

CEO Fitness Challenges Underway
In addition, CEO Challenges unleashed fitness challenges in several major markets this year, based on the successful Fitness Challenge completed in Denver in 2008. These competitions pit local executives against one another in a 15-minute fitness test. Events are underway now in the following locations:

  • CEO Fitness Challenge New York City

Through March 28

  • CEO Fitness Challenge Toronto

Through March 31

  • CEO Fitness Challenge Denver/Boulder

Through March 31

2009 CEO Challenges calendar of events
The full list of events for CEO Challenges follows. Kennedy said he may add events through the year, and encourages potential participants to check the CEO Challenges Calendar page often (

  • CEO Golf Challenge at The Masters

April 8-11, Augusta, Ga.

  • St. Anthony's Triathlon *

April 23-26, St. Petersburg, Fla.

  • St. Croix Ironman 70.3

April 30-May 4, St. Croix Island, U.S. Virgin Islands

  • EagleMan Ironman 70.3

June 12-15, Cambridge, Md.

  • Ironman 70.3 Kansas *

June 12-14, Lawrence, Kan.

  • Philadelphia Insurance Triathlon *

June 26-28, Philadelphia, Penn.

  • Ironman Switzerland

July 9-13, Zurich, Switzerland

  • CEO Challenges World Championship, USA Nationals

August 20-23, Tuscaloosa, Ala.

  • Timberman Ironman 70.3

August 21-24, Lake Winnipesaukee, N.H.

  • Muskoka Ironman 70.3

September 11-14, Muskoka, Canada

  • Berlin Marathon

September 18-21, Berlin, Germany

  • Athletes for a Cure Triathlon, Disney World *

September 18-20, Orlando, Fla.

  • XTERRA World Championship

October 23-26, Maui, HI

  • CEO Cycling Challenge with George Hincapie

November 5-8, Greenville, S.C.

  • CEO Driving - BMW

November 6-8, Greenville, S.C.

  • Laguna Phuket Triathlon

December 3-7, Phuket, Thailand

  • Indicates events that offer a CEO Corporate Challenge.

For a complete list of events in 2009, including more information and how to register, visit

In addition to AIG Private Client Group, CEO Challenges is supported by Boulder Coaching, a triathlon and running training company owned by five-time triathlon world champion Simon Lessing; Capital Value, a business consulting firm; Colorado Multisport, a full-service triathlon shop; Fast Company, a magazine that uncovers best and next practices in businesses to help leaders work smarter and more effectively; Fortis Riders, a limousine service; and Zeal Optics, a top-of-the-line polarized eyewear provider.

Since a portion of every participant's registration fees go to various charities, the company was able to donate almost $14,000 at the end of its 2008 season to the Challenged Athletes Foundation and the Blazeman Foundation. The Challenged Athletes Foundation provides opportunities and support to people with physical disabilities so they can pursue active lifestyles through physical fitness and competitive athletics. The Blazeman Foundation is dedicated to improving the quality of life of those living with Amyotrophic lateral sclerosis, better known as Lou Gehrig's disease.

About CEO Challenges (
CEO Challenges is the world leader in sport competitions designed specifically for CEOs. The firm's goal is to find the world's best CEO in several sports. Founded in 2001 with the CEO Ironman Challenge, CEO Challenges has expanded to include CEO Triathlon, Golf, Cycling, Marathon, Driving, and Fitness Challenges in spectacular settings worldwide.


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