Glenview, IL (PRWEB) March 9, 2009
KRAFT Singles is launching its year-long "Smiles Under a Single" campaign by offering a free downloadable bundle including a song, music video and poster from Walt Disney Pictures' "Jonas Brothers: The 3D Concert Experience." The brand kicked off the campaign on February 24 by handing out grilled cheese sandwiches made with KRAFT Singles at the World Premiere of "Jonas Brothers: The 3D Concert Experience" at the El Capitan Theatre in Hollywood, California.
KRAFT Singles is launching the "Smiles Under a Single" campaign in celebration of the little things in life that make people smile such as the simple (and affordable) joy of a toasty grilled cheese sandwich. As part of this campaign, KRAFT Singles plans to deliver smiles throughout the year in the form of food and entertainment for under a single dollar - the first being a free download of a song, music video and poster from the Jonas Brothers movie. Through April 30, 2009, fans and families can receive the free download by visiting http://www.disney.com/kraftsingles and entering a KRAFT Singles UPC code.
"KRAFT Singles grilled cheese sandwiches and music from the Jonas Brothers are two things that make people of all ages smile," said Clayton Wai-Poi, brand manager for KRAFT Singles. "So we couldn't imagine a more fitting way to start our campaign."
Supporting advertising elements include a new TV advertisement and multiple Radio Disney radio spots, featuring a tie-in tag promoting the Jonas Brothers' movie and downloadable bundle. The new TV spot reminds consumers to warm up with a toasty grilled cheese sandwich and a steamy bowl of soup, which can be made for less than a single dollar.
To watch the TV spot, and for delicious KRAFT Singles* grilled cheese sandwich recipe ideas, visit http://www.kraftsingles.com.
About "Jonas Brothers: The 3D Concert Experience"
The JONAS BROTHERS head to the big screen--in Disney Digital 3D™--in a high-energy Walt Disney Pictures rockumentary feature film event from director Bruce Hendricks ("Hannah Montana/Miley Cyrus: Best of Both Worlds Concert"). The film blends excerpts from the Brothers' red-hot "Burning Up" concert tour, including guest performances from Demi Lovato and Taylor Swift, with exclusive behind-the-scenes footage, off-the-wall segments, a never-before-heard song ("Love Is On Its Way"), swarming fans and a lot of JB-style humor--giving fans never-before-seen insights into the lives of KEVIN, JOE and NICK. The film opened nationwide on February 27, 2009.
About Kraft Foods
Kraft Foods (http://www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.
*KRAFT Singles is a Sensible Solution brand. Developed by KRAFT nutrition experts, the Sensible Solution criteria require that ALL qualifying products contain limited amounts of calories, fat (including saturated and trans fat), sodium and sugar. In fact, many Sensible Solution products meet specifications for "reduced", "low", or "free" in calories, fat, sodium or sugar. In addition, many Sensible Solution products have the added benefit of providing meaningful amounts of good-for-you nutrients like calcium, fiber, whole grain, or protein, or deliver a functional benefit such as heart health. Look for the Sensible Solution green flag on package labels.