Northridge Launches My City Safari Hyper-Local Community Websites for MailSouth

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Northridge and Northridge Interactive proudly announce the launch of the new MailSouth web property, My City Safari, at http://www.mycitysafari.com, serving as a hyper-local community web platform designed to compliment MailSouth's core direct marketing offerings. My City Safari initially serves the communities of Paducah, KY, Fort Collins, CO and Champaign-Urbana, IL providing residents informative and interactive ways to stay connected to their community including special programs, packages, and discounts.

This project was a true partnership with our client and utilized all of Northridge's strengths from design and marketing to web application development resulting in a truly unique solution for the local communities and for MailSouth clients.

Northridge, the Premier Microsoft Gold Certified Partner in the Southeast focused on Business Intelligence (PerformancePoint), Corporate Portals (SharePoint), Custom Development (.NET), and IT Infrastructure and Northridge Interactive, the interactive marketing and design division of Northridge, proudly announce the launch of the new MailSouth web property, My City Safari, at http://www.mycitysafari.com.

MailSouth approached Northridge with the vision of creating a new hyper-local community web platform designed to compliment MailSouth's core direct marketing offerings. The new MailSouth concept, named My City Safari, provides an online community built for and by local citizens, allowing both local and national businesses the opportunity to target consumers at the local level by offering special programs, packages, and discounts.

The initial group of pilot My City Safari community websites offers residents of Paducah, KY, Fort Collins, CO, and Champaign-Urbana, IL informative and interactive ways to stay connected to their community. In addition to local business directories, the website offers members of the community the ability to upload photos and videos, provide information about special events, post local announcements, and participate in special contests.

Northridge and MailSouth collaborated on My City Safari from concept to launch, defining strategy, branding, site requirements, and then executing on the systems development, quality assurance, marketing plans, and launch. From a visual perspective, the Northridge Interactive team designed the branding elements including the My City Safari logo and the website user interface designs. Leveraging custom Microsoft .NET programming and the Microsoft SQL Server database platform, the Northridge application development team created the website to allow for user-generated content while also providing content management capabilities for the MailSouth team to effectively manage the multi-site content without technical resources.

Following the pilot launch, MailSouth has engaged with Northridge to provide search engine marketing services that are geo-targeted within the three pilot markets to drive consumers and business owners to the My City Safari website.

"The MyCitySafari.com website blends a fun and useful mix of tools and information for members of the local communities," commented Stephen Love, Group President of Northridge Interactive. "This project was a true partnership with our client and utilized all of Northridge's strengths from design and marketing to web application development resulting in a truly unique solution for the local communities and for MailSouth clients."

About MailSouth
Established in March 1988, with corporate offices in Helena, Alabama, MailSouth specializes in targeted rural shared mail distribution to the Southeastern states of Alabama, Mississippi, Louisiana, Tennessee, Kentucky, Georgia and Florida and the Midwestern states of Ohio, Illinois, Indiana, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Missouri and Michigan. With the addition of the new markets, MailSouth will now serve over 17 million unduplicated households in 25 states with markets ranging from monthly to weekly circulation. MailSouth's program provides to its clients cost effective access to geographically targeted, rural consumers.

About Northridge
Northridge (http://www.northridge.com)] is a privately held professional services firm focused on delivering high-caliber technology consulting and managed services on the Microsoft platform. Founded in 1999, Northridge is a Microsoft Gold Certified Partner and one of the leading Microsoft partners in the Southeast. The company delivers value-added services in the areas of Business Intelligence(PerformancePoint), Corporate Portals (SharePoint), Application Development (.NET), and IT Infrastructure. Northridge is headquartered in Atlanta, Georgia and provides services to clients throughout the United States.

Northridge clients range from well-established firms to Global 2000 companies and include industry-leaders such as Acuity Brands, Atlanta Gas Light, CARE, Carter Real Estate, Cousins Properties, FootSmart, Georgia Pacific, Gold Kist, Harry Norman Realtors, Johnson Industries, Naturally Fresh, Newell Rubbermaid, ReMax, The Athlete's Foot, Time Warner Cable, TitleMax, Trout Unlimited, SCANA Energy, Smithsonian Institution, and W.C. Bradley.

In assisting clients to reach their business goals, Northridge leverages leading-edge Microsoft technologies including Microsoft Office PerformancePoint Server, Microsoft Office SharePoint Server (MOSS), SQL Server, Microsoft .NET Framework, Windows Server, Windows Presentation Foundation (WPF), Windows Workflow Foundation (WWF), and Windows Communication Foundation (WCF).

Northridge owns a single subsidiary, Northridge Interactive (http://www.northridgeinteractive.com)], which is focused on delivering high-impact design and interactive marketing solutions in the areas of corporate and e-commerce websites, SharePoint portals, and business applications. The combination of Northridge and Northridge Interactive provides tightly integrated technology, creative, and marketing solutions that cohesively accomplish core business objectives for clients.

For more information regarding this press release, you may contact Monica Yano via email.

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Monica Yano
Northridge
678-587-9900 ext. 1624
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