ExpoImaging Wins Professional Photographer's Hot One Award for Ray Flash Ring Light Adapter

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Affordable, Lightweight Adapter Converts a Hot Shoe Flash into a Ring Light, Providing a TTl-Compatible Alternative to Heavy, Powered Studio Ring Lights

ExpoImaging Inc. (http://www.ExpoImaging.net), developer and distributor of innovative camera accessories including the Ray Flash Ring Light Adapter, Honl Photo Professional Speed System, ExpoDisc Digital White Balance Filter and the ExpoAperture2 Depth-of-Field Guide, today announced that it received a 2009 Hot One Award from Professional Photographer magazine for the Ray Flash Ring Light Adapter. The Ray Flash is a portable and lightweight adapter for shoe-mount flash units that replicates the unique lighting effect produced by heavy, tethered, powered studio ring flash units.

The Professional Photographer Hot One Awards honor the photography industry's best new products for professional applications. The mission of the awards is to provide Professional Photographer magazine's readership with a compendium of the newest, hottest, most innovative products available.

"For the 2009 Hot One Awards, we put a special emphasis on value for price," said Jeff Kent, Hot One Editor, Professional Photographer magazine. "In times of economic uncertainty, professional photography products need to offer more than just bells and whistles; they need to be affordable for working photographers as well. This year's Hot One Winners offer that ideal combination of innovation, quality and value."

At $199.95, The Ray Flash is an affordable tool ideally suited for fashion, portrait, wedding, and macro photography, as either a main or fill-in light. The Ray Flash allows full use of a camera's TTL functions, and it easily slides over the front of a camera's flash unit and locks into place. Because the Ray Flash relies on the shoe-mount flash to generate its light there are no electronics, flash tubes, batteries, or cables to break or weigh you down.

"We are pleased and honored to have been selected this year's top choice in the Light Modifier category of the Hot One Awards," said Erik Sowder, President of ExpoImaging. "This award means a lot to us because it recognizes the Ray Flash as an innovative new product that delivers fantastic results and good value to professional photographers."

Current models of the Ray Flash are designed to fit Canon and Nikon flash units, but they also fit many other manufacturers' flash models. With a 4 1/8" internal diameter hole, the Ray Flash is large enough to accept all but the largest professional lenses.

Currently, ExpoImaging, in a partnership with One Model Place, is sponsoring a contest in which the best images shot with the Ray Flash will be published in national photography magazines, receive high-end photo gear, as well as a Platinum+ membership to One Model Place (http://www.OneModelPlace.com).

The award-winning Ray Flash had previously received American Photo and Popular Photography's 2008 Lighting Product of the Year.

The Ray Flash is distributed exclusively by ExpoImaging, Inc. in the U.S. and is available through select photo dealers nationwide as well as online at http://www.expoimaging.net.

About ExpoImaging, Inc.
ExpoImaging Inc. distributes and develops innovative camera accessories and is the pioneer in digital white balance filters. Ray Flash: The Ring Light Adapter, Honl Photo Speed System Light Shapers for Shoe Mount Flash, ExpoDisc Digital White Balance Filters, and the ExpoAperture2 Depth-of-Field Guide are available at select photography dealers worldwide, or online at http://www.ExpoImaging.net.


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Erik Sowder

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