Duracell Batteries Earn Good Housekeeping Seal

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Good Housekeeping Research Institute Recognizes Duracell Batteries for High-Quality Power and Value that is Trusted Everywhereâ„¢

Consumers want a battery they can trust to serve as the heart of their treasured devices, and the Good Housekeeping Seal is one more example that Duracell is trusted everywhere

When it comes to assuring battery buyers about product quality, Duracell has always led the way by providing a money back guarantee so consumers can be confident that the hearts of their devices are getting the best power value for the money. Now, Good Housekeeping magazine is recognizing Duracell with the Good Housekeeping Seal. Only products that have been evaluated and accepted by the Good Housekeeping Research Institute can earn the Seal, which also provides an additional limited warranty against defects.

"Consumers want a battery they can trust to serve as the heart of their treasured devices, and the Good Housekeeping Seal is one more example that Duracell is trusted everywhere," said Rick June, vice president and general manager, North America. "We're proud to have stood behind the quality of our products for more than 40 years, and it's great to add the 100-year tradition of the Good Housekeeping Seal."

Founded in 1900, the Good Housekeeping Research Institute is dedicated to informing and educating consumers through product evaluations. The Good Housekeeping Seal provides assurance to the magazine's readers that the products advertised are backed by a two-year limited warranty against being defective.

Duracell has a "Trusted Everywhere" reputation that provides the theme for a long-running series of television commercials that highlight the key devices that will only use Duracell. It's a list that includes medical devices, microphones at top productions, child safety equipment and equipment on NASA space missions, just to name a few. For a list of products that have earned the Good Housekeeping Seal, visit: http://www.goodhousekeepingseal.com

About Duracell
Part of the Procter & Gamble Company [NYSE:PG], Duracell has been meeting power needs around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit http://www.duracell.com for more information.

About Procter & Gamble [NYSE:PG]
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the Good Housekeeping Seal
Since 1909, the Good Housekeeping Seal has been a highly recognized statement of the magazine's renowned Consumer's Policy. The Good Housekeeping Consumer's Policy, published in every issue of the magazine, states that if a product bearing the Seal proves to be defective within two years of purchase, Good Housekeeping will replace the product or refund the purchase price.

The Seal may be carried only by those products whose ads have been reviewed and accepted for publication in Good Housekeeping.

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James McQueen
PainePR
212-613-4928
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Kurt Iverson
Duracell
203-796-4669
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