Open Innovation & Crowdsourcing: Techniques for Success in Today's Business
Old Saybrook, CT (PRWEB) March 10, 2009
The Marketing Executives Networking Group (MENG), a nearly 2000 member, not-for-profit organization of senior-level marketing professionals, today enhanced its popular, ongoing Webinar Series designed specifically to address the latest issues impacting marketing executives today.
MENG's improved Webinar program is divided into three core segments: (1) Social Media University, which covers all aspects of social media marketing; (2) Marketing Masters, which addresses the latest issues and developments impacting marketing executives today; and (3) Career Maximization, which focuses on optimizing career success. MENG also provides additional Webinars through its various Special Interest Groups throughout the year.
"Webinars are a great way to share knowledge and stay current with the ever-changing marketing landscape which is why MENG's Webinar Series program has been so popular and why we've decided to expand the effort," said Richard Sellers, Chairman of MENG and Founder of Demand Marketing. "We're pleased that MENG now offers more than 30 valuable Webinars each year. The value of these Webinars alone far exceed our annual members dues."
Two upcoming MENG Webinars in March include:
- "Open Innovation & Crowdsourcing: Techniques for Success in Today's Business," March 10th at 8:00 p.m. ET. The MENG Webinar, presented by Tim Gilchrist, Co-Founder of Microengagement, one of the first companies to use open strategies in product development and management consulting, will focus on the various forms of open innovation and crowdsourcing to achieve incredible returns on investment and market leadership. Open innovation is a new term that describes the process of gathering groups of people together and using their spare time and untapped knowledge to create something of value.
•"Create Marketplace Disruption," March 17th at 12:30 p.m. ET. The Webinar, presented by Adam Hartung, Author of Create Marketplace Disruption: How to Stay Ahead of the Competition, will share tips on how to:
o Recognize innovation barriers in customers as well as yourself
o Identify the best approach to insure product launch success
o Keep competitors from beating you to the punch
o Introduce market disruptions that will increase sales and profits
o Transition products and customers to totally new solutions
The MENG Webinars are free to members and $49 for non-members. For a list of upcoming MENG Webinars or to register, visit MENG Webinars.
About the Marketing Executives Networking Group
The Marketing Executives Networking Group (MENG) is the premier organization of senior level marketing professionals who have reached at least the VP level in their organization. This nearly 2,000 member not-for-profit networking community fosters career and personal success by sharing information and relationships for mutual assistance across virtually all industries and marketing specialties. Eighty four percent of the members have Fortune 500 experience and 70% have earned graduate degrees, the majority of which are from top-20 Business Schools. To learn more, visit MENG.