Amiad Solomon, Peer39 Founder and CEO, Elected to SIIA's Content Division Board

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Semantic Advertising Innovator Joins Other Influential Thought Leaders in High Profile Role

My experience at Peer39 has provided me unique insights that I hope will make an important contribution to the SIIA

Peer39, the world leader in semantic advertising solutions, announced today that Amiad Solomon, Founder and CEO of Peer39, has been elected to serve on the Software & Information Industry Association's (SIIA) Content Division Board.

Mr. Solomon takes his place as a Content Division board member for 2009-2010, during which he will serve a two-year term. Board members are drawn from leading media, technology, and publishing companies, creating a highly influential organization that addresses vital industry developments and assists member companies.

"My experience at Peer39 has provided me unique insights that I hope will make an important contribution to the SIIA", said Mr. Solomon. "I have the privilege of working with some of the top minds in the business at Peer39. Our technology, staff and clients are transforming the industry, especially in the areas of online advertising, semantic applications, and web monetization. I plan to share that knowledge with my colleagues on the Content Division Board."

"I don't use the expression 'game changing' very often but Peer39's SemanticMatchâ„¢ technology looks like it has the potential to be just that," said Ed Keating, SIIA Vice President, Content Division. "On behalf of the SIIA, I'd like to welcome Peer39 as members and Amiad to the Content Division board. Peer39 has much to contribute to the membership and I look forward to working with them in the coming years."

The SIIA's Content Division advises industry participants, conducts research, facilitates rights management, and acts as an industry advocate through a government affairs branch. The Content Division is one of several branches of the SIIA, a major software and digital content trade association. The SIIA works in diverse areas such as government relations, business development, corporate knowledge, and intellectual property rights for leading global companies.

About Peer39
Peer39 is the global leader in semantic advertising solutions. Based on natural language processing and machine learning, Peer39's patented SemanticMatchâ„¢ semantic advertising technology maximizes revenue by understanding page meaning and sentiment, and then targets the most relevant, high yield advertising to the page. Peer39 partners with top-tier publishers, portals and networks to become the standard of semantic classification and monetization on the internet. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices. Peer39 is backed by blue chip investors including Canaan Partners, JPMorgan, Dawntreader Ventures, and leading industry insiders.


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