New Book Cracks the Code on Green and Socially Responsible Messaging for Business, Government and the General Population

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A Visionary of our time, John Marshall Roberts unveils a bold new paradigm for creating effective green media and messaging in his new book "Igniting Inspiration: A Persuasion Manual for Visionaries", called Transformational Design™. A seamless blend of science, psychology, and common sense, this framework helps environmentally conscious people design messages that systematically overcome cynicism and inspire others to action in business as well as the general population.

Most people are focusing on material solutions, but the true cause of our environmental crisis is hidden in the way we think and communicate with one another. Until we figure out how to shift the collective conversation to something more inspiring, we will remain in gridlock and our material problems will only get worse.

The verdict is in. Leading global climate scientists agree that humans are contributing to global warming with disastrous consequences. Why as a species, have we done so little to curtail this dire and imminent threat? In his new book "Igniting Inspiration: A Persuasion Manual for Visionaries", author/activist John Marshall Roberts explains the fundamental basis for this epidemic of green apathy, offering a bold new strategic framework for overcoming it.

"We're looking in the wrong places for our answers," John says. "Most people are focusing on material solutions, but the true cause of our environmental crisis is hidden in the way we think and communicate with one another. Until we figure out how to shift the collective conversation to something more inspiring, we will remain in gridlock and our material problems will only get worse."

Socially conscious businesses leaders and individuals now have their own instruction guide on how to create inspiration naturally within their own companies and a population inundated with negative news about the climate and business world. "The number one challenge of our times is not tsunamis, hurricanes, or stock market crashes--it's our collective cynicism," John suggests. "Once we overcome this hidden mental barrier, inspired solutions will effortlessly emerge, and we can all rise to the occasion. Great communicators will lead the way, calling upon the better angels of our nature and liberating us from the prisons of our cynical, life-choking minds. This is the new calling that each one of us now faces. This is the existential challenge of our times."

But how exactly are we to go about shifting the "collective conversation"? John believes we must first attain insight into the hidden dynamics of inspiration so that we can learn how to systematically overcome cynicism in ourselves and others. After framing the problem through this lens--his book outlines a simple step-by-step communication design process to help us accomplish this called Transformational Design™.

But does Transformational Design(tm) really work? According to John, he's been using this framework for years, with breakthrough results. Even more, according to his book, the science that underlies his framework has already proven successful when used by world leaders such as Nelson Mandela and Bill Clinton at helping to solve, global problems related to apartheid and free trade. The difference is that now, through this new book, this once secret knowledge has finally been made accessible to mainstream audiences. And the initial feedback from readers and practitioners has been overwhelmingly positive.

"Good ideas don't make any difference in the world if no one knows about them," John says. "This book is a powerful new tool that socially and environmentally conscious people can use to help rally others towards their cause. I believe that our best days are still ahead of us." An inspired vision, to be sure...but are a critical number of us willing to finally let go of cynicism and learn the communication skills that this book passionately proposes? Time will tell.

John Marshall Roberts is a highly acclaimed speaker and an emerging thought leader within the sustainability movement. He has an advanced degree in organizational psychology, a penchant for subversive humor, and more than a decade of strategic communications consulting experience. He has a weekly segment on the Green-To-Go radio show with Betsy Rosenberg and several upcoming workshops and lectures. To hear him speak in Los Angeles on March 15th at an upcoming event go to https://www.projectbutterfly.org or to read his latest article in Sustainable Life Media visit https://www.sustainablelifemedia.com.

For more information Contact Jacki Paddock; The Cumulus Group 310-892-1013 or visit https://www.jmarshallroberts.com.

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