I adapt it culturally and psychologically to the Italian market. And, once it works in the Italian market, why not repackage it for the British, French, Spanish and German markets too? The effort is minimal and the results often exceed expectations.
London UK (PRWEB) March 12, 2009
It's time to grow. It's time to change.
According to Enrico Madrigrano, one of the top Web Marketing experts in Europe, to survive the changes and the ecomomic crisis in the Web sector, Europe needs a "change of mentality to keep up with the times and not get left too far behind by the United States, who have always been the undisputed market leaders in this sector".
But to keep up with the times it's not essential to go to America or to turn to an overseas company, all that is needed is a bit of flexibility and the will to experiment. "In Europe we have the same level of expertise and technology as the Americans do," asserts Enrico Madrigrano. "We just need to try and apply it all. After having experimented and compared American web marketing with Italian and European web marketing, I can confidently say that what we lack is not the knowledge but the practical experience. And to get that you don't need to go to America, you just need a bit of effort and willingness to experiment."
"In all the companies I've looked at, even the smallest, unknown ones, the web marketing techniques and strategies that have been used for years in America have also worked perfectly in Italy, France, Spain, Germany and Britain. Of course small adjustments to the communication logic and to the content of the message have been needed to make them more "European" but, for the rest, there have always been plenty of positive results".
"To give an example," says Enrico Madrigrano "after having tested a recent web marketing and web tracking strategy that I learned in the American market, I tried to clone it for the Italian market. Over the first two months the results were poor. But after some split testing and, above all, after having adapted the message and content to the culture of the Italian people, the results/visitors conversion rates rose to 250%. The same strategy was then repeated in identical manner for the French, Spanish and British markets. And the results have been really spectacular, an abundance of sales and orders ".
"Every time that we experiment with web marketing innovations and technologies in our market, we shouldn't be afraid of testing it on the European market. Very often what works well in our own country, works just as well in the other European nations, probably thanks to the similarity of cultures that we share."
"Every time that I apply a new web marketing strategy learned from the American market," continues Enrico Madrigrano "I adapt it culturally and psychologically to the Italian market. And, once it works in the Italian market, why not repackage it for the British, French, Spanish and German markets too? The effort is minimal and the results often exceed expectations."
The true value therefore does not lie in the technology or the strategy in themselves, but in the fact of having experimented, tested and adapted it to one's own local market. In other words, practical "localization" and "experimentation".
With this awareness Enrico Madrigrano will bring the fruits of his 10 years of web marketing and positioning experience to the European market, through a training course called "SEO Web Marketing Experience" - see http://www.madri.com/swm-experience/indexen.php
An exclusive international seminar organized by Madri Internet Marketing - http://www.madri.com/ - in London, Rome and Milan, dealing with the latest and most effective Web Marketing and Search Engine Positioning strategies, from an"experiential" point of view. More information on the dates and venues of the course are available at the web page: http://www.madri.com/swm-experience/indexen.php
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