On the Heels of the Wallaces Farmer launch, IRON Search Equipment Section Expands into Nebraska Farmer Publication

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New Integrated Media Solution for Agricultural Equipment Sellers and Buyers to Connect is Now Available in Nebraska.

I especially liked the IRON Search section in key publications like Nebraska Farmer. The IRON Search print section offers local advertising exposure with global reach through IRONsearch.com. This strongly compliments how we approach our distribution at HARVESTING WORLD.

Farmers and ranchers across Nebraska recently received the Nebraska Farmer publication featuring the new IRON Search section that includes used tractors, combines, balers, sprayers, and additional farm equipment available for sale.

In December 2008, IRON Solutions (http://www.IRONsolutions.com), the leading online provider of equipment marketing and intelligence services for farm and construction equipment manufacturers, dealers and personal sellers, teamed up with Farm Progress Companies, the nation’s leading agricultural media company, bringing IRON Search machine listings to the pages of Wallaces Farmer, reaching an audited circulation of 54,616 Iowa producer-subscribers. Now the IRON Search section has expanded to include Nebraska Farmer, reaching an audited circulation of 29,981 Nebraska producer-subscribers.

“Since the launch of the IRON Search section in Wallaces Farmer in December, we have received exceptionally positive feedback from readers and look forward to growth and expansion of the IRON Search section into more of our state and regional publications,” states Jeff Lapin, Farm Progress Companies president. “The combined strength of Farm Progress’s print and online content with IRON Search’s online content continues to deepen our product offerings to users.”

“Equipment dealers continue to show great interest in the new IRON Search section,” adds Scott Derksen, IRON Solutions chief information officer. “We have combined he strength of IRON’s online brands with Farm Progress’s number one print and editorial family of publications including Wallaces Farmer, Nebraska Farmer to create a product that delivers real buyers from audited circulation. It is a premium offering that gives equipment dealers the accountability they demand during these times of uncertainty. It is not enough to print a stack of books and pray they get picked up on newsstands in corner stores. Dealers deserve better for their budget dollars and we are delivering the goods as our customers sold over 50% of the machines advertised in our last issue!”

“Farm Progress' publications provide a large target audience that is subscription based. Not only does their group of publications reach nearly 500,000 readers, they are paid and controlled subscribers interested in the magazines' content,” stated Allen Miller, HARVESTING WORLD remarketing manager. “I especially liked the IRON Search section in key publications like Nebraska Farmer. The IRON Search print section offers local advertising exposure with global reach through IRONsearch.com. This strongly compliments how we approach our distribution at HARVESTING WORLD.”

Like Wallaces Farmer, the new IRON Search section featured in Nebraska Farmer brings used equipment listings from IRONsearch.com to an easy-to-find, used equipment print section in a market-transforming design. Sellers are freed of restraints placed on them in traditional shoppers, as the unique “IRON Number” code for each equipment ad connects the print medium to the Web, bringing unprecedented convenience to the buyer and advertising accountability to the seller.

The IRON Search sections were distributed to producers attending the 2008 Farm Progress Show, the nation’s largest outdoor farm show, and 2008 Husker Harvest Days, the world's largest totally irrigated working farm show. Producers’ were enthusiastic about the sections’ trademarked organization of the equipment and easy to read listings.

About IRON Solutions, Inc.:
IRON Solutions, Inc. (http://www.IRONsolutions.com) is the leading source of Equipment Market Intelligence™ for used agricultural, industrial and outdoor power equipment. IRON Solutions provides an integrated portfolio of services to manufacturers, dealers, producers and finance companies who want to make business-critical decisions, informed by easily accessible and accurate market information. IRON Solutions publishes the Official Guides, the trusted source of the gold standard in equipment valuation data, and http://www.IRONsearch.com, North America’s largest used tractor and equipment Web site.

About Farm Progress Companies:
Farm Progress Companies is the nation’s largest agricultural media company. Its business operations include magazines that mass nearly 1 million farm and ranch subscribers, farm shows, complementary Web sites, custom publishing services that include e-content and e-publications, and the ag industry’s most comprehensive database. The company also produces proprietary and contracted databases and market research for a variety of clients who serve and need to reach and understand America’s farmers, ranchers and rural-living consumers. Farm Progress’ roots date to 1841 with Prairie Farmer, which holds the distinction of being the nation’s oldest continuously published magazine. Visit http://www.FarmProgress.com for additional company information.

About Harvesting World:
HARVESTING WORLD®, located in Omaha, Nebraska, is not just another used equipment Web site. HARVESTING WORLD is comprised of a group of renowned ag dealers, providing sales coupled with first class service and parts support not only from physical store locations, but also from many field-service specialists located throughout the region. Trade areas include Nebraska, North Dakota, South Dakota, Minnesota, Wisconsin and the western two-thirds of Iowa. With 32 HARVESTING WORLD store locations throughout the Midwest and support from the world’s fourth largest agricultural equipment manufacturer, HARVESTING WORLD provides an equipment service unlike any other. Whether you are looking for a used John Deere, CASE-IH, LEXION, or Gleaner combine, we stock a wide selection of pre-owned combines and performance-matched headers of many different brands. At HARVESTING WORLD, you can buy equipment located anywhere in the six-state network from your local dealer. You work directly with the people that are familiar with your farming operation, and have access to equipment specifically matched to your requirements. For more information, visit http://www.harvestingworld.com.

Lisa Bocklage, Director of Marketing    
IRON Solutions, Inc.                
(636) 349-6243 (office)         
bocklagel (at) ironsolutions.com    

Sally Behringer, Nicholson Kovac, Inc.
(816) 460-3034 (office)
(816) 916-2330 (mobile)
sbehringer (at) nicholsonkovac.com

Rosemary Schimek, Director, Corporate Marketing
Farm Progress Companies
(630) 462-2866 (office)
rschimek (at) farmprogress.com

Don Tourte, Director, National Business Development
Farm Progress Companies
(630) 462-2900 (office)
dtourte(at) farmprogress.com


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