Yauba Launches World's First Privacy Safe Search Engine; Conclusively Disproves the Top 3 Common Myths about Internet Privacy

Yauba New Media, an Indian/British search engine company, announced today the global beta launch of the world's first Privacy Safe™ search engine, Yauba.com. Yauba conclusively debunks three of the most common excuses given by other Internet companies for violating their users' privacy. With Yauba, users no longer have to worry about their private details being tracked or compromised by search engine companies.

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By searching on Yauba and browsing third party websites with Yauba's anonymous privacy filter, Internet users now enjoy the highest level of privacy protection offered by any major search engine in the world today.

Delhi, India and London, UK (PRWEB) March 11, 2009

Yauba New Media, an Indian/British search engine company, announced today the global beta launch of the world's first Privacy Safe™ search engine, Yauba.com. Developed over the past three years in India and the UK, Yauba sets a completely new search engine industry standard for protecting users' safety, security and privacy online.

The global beta release of Yauba conclusively debunks three of the most common excuses given by other Internet companies for violating their users' privacy. With Yauba, Internet users no longer have to worry about:

  •     their search details being tracked, recorded and stored for 18 months or longer
  •     their personal and private information sold to unscrupulous websites
  •     their online activities being tracked and communicated to other unknown parties

Defeating Unscrupulous Websites

"Most people have absolutely no idea how much information websites collect from their users," said A. "Ahmed" Hossain, Founder and Chief Information Officer of Yauba. "If people knew, they would be completely shocked. But what is much worse is that many unscrupulous websites take advantage of this ignorance by seeking ways to exploit their users' personal details."

"Our technology helps prevent such abuses from happening," continued Hossain. "By searching on Yauba and browsing third party websites with Yauba's anonymous privacy filter, Internet users now enjoy the highest level of privacy protection offered by any major search engine in the world today."

Debunking Top Three Myths About Online Privacy

Yauba's Privacy Safe search engine also debunks the myth that websites need to collect and store mountains of their users' personal information in order to create a powerful user experience. "This supposed trade-off between privacy and user experience is one of the greatest myths ever propagated concerning online privacy," explained Janeena Basra, Yauba's Associate Vice President for Communications. "Fortunately for Internet users, this so-called trade-off is a complete fallacy."

"For us here at Yauba, it is not a question of either/or," continued Basra. "It is simply not a trade-off. We offer our users the highest degree of privacy protection of any major search engine in the world today, and yet, we also offer our users an incredible user experience. Due to the way we have designed our service, Yauba can do both."

Indeed, Yauba conclusively debunks this and other top myths about online privacy.

Myth #1: Websites need to record and store your personal information for months at a time in order to provide you with a good user experience.

False.

Yauba demonstrates once and for all that search engine companies do NOT need to keep your search data for 12-18 months in order to provide you with a great user experience. Yauba's auto-categorisation and distributed semantic technologies allow users to find the exact information they need, without recording and archiving ANY of the personal details for months at a time. Furthermore, Yauba does not assign any cookies whatsoever...while still offering users some of the most advanced search engine technologies in the world.

Websites most definitely do NOT need to record and store their users' personal information for months at a time in order to provide them with a good user experience.

Myth #2: People do not really care about privacy, so websites should not care either.

False.

Internet users care deeply about protecting their privacy. Indeed, the recent user-led protests against Facebook and other online companies have shown how strongly users care about privacy-related issues. The rising occurrences of major data breaches, online fraud, and identity theft has only magnified this concern. Unlike most websites, Yauba believes that personal data privacy and security are fundamental human rights, and as a result, Yauba takes users' privacy very seriously.

People definitely DO care about privacy, and as a result, websites should make protecting their users' privacy an important cornerstone of their online services.

Myth #3: Privacy is complicated, so websites need to have a difficult to understand privacy policy.

False.

Privacy is not complicated at all. It is actually very simple. If a company is fully committed protecting their users' privacy, there is absolutely no need for a lengthy, complicated privacy policy. This is why Yauba's privacy policy is only 9 words long. Unfortunately, many Internet companies deliberately cloak their privacy policies in incomprehensible legalese to confuse their users while covertly reserving the right to resell their users' private information to third parties later on.    

Privacy is definitely NOT complicated, and as a result, websites do NOT need to have a difficult to understand privacy policy.

About Yauba:

Based in Delhi, and developed almost entirely in India and the UK, Yauba.com is a new search engine that seeks to transform the way people find information online, while providing maximum protection for their safety, security and privacy. Leveraging over 25 years of cutting edge research from the Indian Institutes of Technology, the University of Delhi, the Massachusetts Institute of Technology, Harvard University, and the University of California at Berkeley, Yauba seeks to offer users some of the most advanced Internet technologies, features, and innovations in the world.

Like Google (Nasdaq: GOOG), Yahoo (Nasdaq: YHOO), Microsoft (Nasdaq: MSFT), Baidu (Nasdaq: BIDU) or Rediff (Nasdaq: REDF), the Yauba offers its users the ability to quickly and efficiently search the Internet, but in addition, also provides the highest privacy protections of any major search engine in the world.

Users can access Yauba at the following websites: Yauba, Yauba UK, Yauba India.

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