Now more than ever, in this tough economy, marketers need to know that their efforts will generate new revenue
Charlottesville, VA (PRWEB) March 11, 2009
Search Mojo, a leading search engine marketing firm headquartered in Charlottesville, Va., relaunched its website today, The new site features multiple tools to evaluate search engine success and return on investment (ROI).
In a recent study released jointly by MarketingSherpa and Ad:Tech, marketers rated search engine marketing tactics, including SEO and PPC, as one of the top two best ROI-producing online marketing tactics.
"Now more than ever, in this tough economy, marketers need to know that their efforts will generate new revenue," said Janet Driscoll Miller, president and CEO of Search Mojo. "Our new website offers services and tools that will help marketers achieve that goal."
The online marketing ROI tools on the website include:
- ROI Calculators: The search engine optimization (SEO) and pay-per-click (PPC) advertising calculators demonstrate the difference that a 1percent lift in conversion rate can make in leads, sales and revenue.
- SEO Report Card: The SEO Report Card evaluates a web page for a provided keyword and rates the page's compliance with industry-accepted SEO best practice standards.
- Agency vs. In-House Costs: This tool shows marketers the cost difference of hiring Search Mojo versus hiring an in-house employee for search engine marketing execution.
- Quote Builder: The Quote Builder tool allows visitors to build a quote for Search Mojo's services online in real-time.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
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