Gumiyo Announces Txt2MLS, a free SMS and Mobile Web site Solution for the Nation's Multiple Listing Services

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The new service provides a multimedia "mobile flyer" for each real estate property listing, a mobile portal for the MLS, and the ability to connect agents with home buyers on-the-go quickly and efficiently.

Gumiyo (http://www.gumiyo.com), a leading provider of mobile marketing and merchandising solutions, announced the release of their new free offering TXT2MLS.com. The service enables multiple listing services, or MLS, across the U.S. to launch their own privately branded mobile portals that present detailed, media-rich Mobile Web sites for each property listing. In addition, the MLS I.D. of each property can be used as a text-able keyword to deliver property information to home buyers via SMS and connect them with the relevant Mobile Web listing page.

The MLS Mobile Web portals allow participating agents to list their properties on mobile phones in order to save the cost of printing and stocking flyers. Instead, agents can include on sign riders, yard signs, and print ads a simple invitation for home buyers to text the MLS I.D. to access complete property information on their mobile phones. The property page includes complete information about the listing and a variety of tools that facilitate secure communication between the agent and prospective buyer.

TXT2MLS provides equal value to the buyer agent by alerting him or her via SMS when specific properties become available and then passing those alerts to clients in real time.

"A mobile strategy should be on every real estate professional's marketing roadmap," states Shuki Lehavi, CEO of Gumiyo. "Home buyers are using their mobile phones for everything and it has become as much a content and information channel as it is a communication channel. The convergence of content and communication has always been critical to the real estate industry, and we make it extremely easy for the MLS to make this available to agents and provide new value that keeps pace in a rapidly evolving technical world."

About Gumiyo (http://www.gumiyo.com)
Gumiyo connects small and medium-sized businesses with consumers in the mobile space and facilitates their real-time conversation. By seamlessly integrating a mobile presence into an overall marketing and merchandising strategy through SMS, MMS, and the Mobile Web; partners and advertisers can dramatically increase the number of interactive touch points with their customers anytime and from anywhere. As one of the earliest entrants in the field of mobile classifieds, mobile merchandising, and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development.

The Gumiyo Mobile Ready Platform takes advantage of the unique capabilities of today's mobile handsets with an eye toward future innovations in the industry. Comprised of a flexible suite of tools, the Gumiyo Mobile Ready Platform is a turnkey solution enabling nearly any business to launch a mobile presence, merchandise inventory and listings to mobile phones, and run mobile marketing campaigns.

As a private label solution, the Gumiyo platform powers a number of offerings in the retail automotive, real estate, and printed publications industries.

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Richard Abronson
Gumiyo, Inc.
888-486-9611 ext. 8333
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