Entrepreneur Finds a Niche Market in Down Economy for African American Professional Women

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Shepreneur® Announces New Magazine for Urban Elite Professional Women Shepreneur Magazine® is the only business magazine geared towards the African American female community. Shepreneur Magazine® is 100 percent women-owned by Founder Editor in Chief Kristy Johnson in Baltimore Maryland. Shepreneur Magazine® online will host editorial features, social networking, blogs, as well as groups, forums, and videos for subscribers to circulate the black dollar within the community.

Editor in Chief Kristy Johnson, take risky move with a new chic innovative publication for urban professional women, Shepreneur Magazine. Johnson says as broker/owner of Omega Realty Group (http://www.omegahometeam.com) she had nothing to lose as real estate sales were going downhill.

At 31, Johnson has been an entrepreneur since the age of 16. Shepreneur Magazine is a dream come true, finally a magazine for African American professional women said Johnson. Kristy Johnson created the word Shepreneur, making English professionals proud because of its meaning.

Shepreneur is another word for women entrepreneurs, She (women) Preneur (entrepreneur).

Shepreneur targets high caliber known women like Kimora Lee Simmons, Michelle Obama and Oprah Winfrey as a platform to show what hard work and determination can produce, to some of less known but successful professional women.

Kristy Johnson believes that parents should promote youngsters, by cultivating their talents and gift in their adolescent years. With entrepreneurship being so close to her heart Johnson helps youth to be successful in her community and has partnered with Merrill Lynch and Dove Real Champaign for Beauty to empower girls in grades 4-12 with a youth entrepreneurial training program ran in Maryland.

Johnson plans on helping the economy with Shepreneur Magazine by providing a resource to a under served market and a new book releasing in the fall of 09 called "Don't Let the Television Tell-Your-Vision". This book is to help consumers find their own truth in this economy based on their own perception and not by the influence of the media.

With 30k subscribers as of the first issue released January 09 featuring Lisa Wu Hartwell from Bravo's Real House Wives of Atlanta, Johnson says she is on track to reach her targeted goal of 100,000 readers in 2009. With the April 09 issue just released, featuring Kimora Lee Simmons, subscriptions have already increased. Kristy Johnson is determined to tell her own vision in this recession. Read more about Shepreneur Magazine at http://www.shepreneur.com or subscribe at http://www.onlinemag.shepreneur.com

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Monique Mass