Snooth Adds 100,000th Registered User

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The world's largest wine site is currently growing by 20% every month.

Snooth, the world's largest and most comprehensive wine site, today announced its 100,000th registered user.

The milestone comes during a period of rapid expansion, with 250% overall growth in 2008, and over 600,000 users per month. The number of registered users, those who sign up to have a profile on Snooth, is currently growing at a rate of over 20% every month.

"Snooth's most important attribute is the strength of its community," said Philip James, CEO of Snooth. "The registered users number is significant for us because these are the people that have a deep level of social interaction on the site. As we roll out more commenting tools, group pages and additional functionality, we're pleased to cross this threshold."

About Snooth:
Launched in June 2007, Snooth is a highly interactive, social database of the world's wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.

Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth's recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

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Adam Levin
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