This survey reinforces what we hear time and again. In minutes, our customers are able to integrate live chat into their online strategy and benefit from the significant impact it has on providing great service to their own customers and maximizing their sales efforts.
Witchita, Kans. (PRWEB) March 11, 2009
Bravestorm, the developers of BoldChat (http://www.boldchat.com), a leading solution for live chat, e-mail management and click-to-call functionality, today announced results of a recent customer survey that showed 78 percent of respondents found live chat was critical to their business during the most recent holiday season. And 73 percent of the customers surveyed shared that live chat gives them an important edge in this challenging business environment.
SalesNexus (http://www.salesnexus.com) operates in the highly competitive online contact management space. "BoldChat is a key factor in differentiating us from other competitors," commented Craig Klein, CEO of SalesNexus and a BoldChat customer. "For instance, our biggest competitor guarantees to get back to you in 48 hours, but who can be down for two business days? With BoldChat, we typically get an issue resolved in 15 minutes. That's a really compelling, easy to understand selling point for our customers, and BoldChat makes it possible."
The survey also revealed that chat has a significant impact on converting leads into sales. Forty-two percent of respondents said they're able to convert more than 20 percent of chatters into sales. And 21 percent reported that they're regularly experiencing a chatter conversion rate of more than 40 percent.
In this challenging economy, debt management company CreditAllianceGroup (http://www.creditalliancegroup.net) looked to BoldChat for help keeping pace with a rapidly growing market. "The BoldChat icon has become our highest clicked item on all of our email marketing, Web pages and blogs," says Eric Pinola, Director of Enrollment at CreditAllianceGroup. "Our ROI has been phenomenal. Just one month after we implemented live chat feature, we saw a dramatic increase in our generated leads and increased sales by 22 percent. And with every chat conversation, we're collecting important data that will help us better serve our customers into the future."
BoldChat customer Larson Financial (http://www.larson-financial.com) also sees the impact that live chat has on their business. This professional services firm specializes in tax resolution strategies and taxpayer representation and has been using the service for nearly a year. "For those of us on the phones with clients every day, we didn't know we needed this tool," said George Grant III, Senior Analyst for Larson Financial. "But we've seen firsthand that when people engage with us through BoldChat, they are actively looking for a solution. It's an extra step in qualifying a client. We're able to spend more time with those people who are serious and ready to engage our services. It's been so effective that we recently moved our BoldChat button right to the top of our website."
Additionally, 80 percent of the customers surveyed stated that live chat enables them to deliver quality service in a cost-effective way. The survey also showed, however, that the number of businesses employing live chat strictly as a customer service tool is declining as more and more customers (63%) are using BoldChat to assist in their sales efforts.
"We're not surprised by the response from this survey, but it is always gratifying to hear that our technology has a direct, positive impact on our customers' business," said Bravestorm CEO Steve Castro-Miller. "This survey reinforces what we hear time and again. In minutes, our customers are able to integrate live chat into their online strategy and benefit from the significant impact it has on providing great service to their own customers and maximizing their sales efforts."
About Bravestorm and BoldChat:
Bravestorm, makers of BoldChat (http://www.boldchat.com), offers live communication software, including live chat, click-to-call and email management tools which enable businesses to take control over customer interactions and drive sales for businesses conducting sales and support online. Bravestorm's suite of offerings is designed with a flexible breadth of capabilities that allow clients to customize and manipulate the software to meet their specific needs. The company is headquartered in Wichita, Kans., with customers around the world.