San Francisco, CA (PRWEB) March 12, 2009
Arbitron Inc. launches its "Read to Grow" pilot community outreach program at El Festival de la Ocho in Miami where it will feature celebrated local children's author Lucía González. This year marks Arbitron's first time participating in the renowned Miami festival, better known as Calle Ocho, on March 15, 2009 from 11am to 7pm.
Arbitron brings its "Read to Grow" Reading Corner to the annual event to promote reading among school aged children in multicultural communities, and in partnership with the Association for Library Service to Children (ALSC) a division of the American Library Association (ALA), will feature Lucía González, storyteller, librarian and award-winning Cuban author of the Pura Belpré Honor Book "The Storyteller's Candle/La velita de los cuentos."
Long fascinated by the folktales of other countries, it has been Lucía's goal as an author and storyteller to bring the legends of Hispanic cultures to American children. In her latest book, The Storyteller's Candle/La velita de los cuentos," published by Children's Book Press (http://www.childrensbookpress.org) of San Francisco, an independent nonprofit publisher of multicultural and bilingual picture books, Lucía shares the story of how Pura Belpré, New York's first Latina librarian, brought the magic of the public library to the children of El Barrio.
Arbitron's reading corner will feature story time with multicultural authors. Readings will take place every hour on the half hour. Children attending the readings will learn about Arbitron's radio rating services, have the opportunity to play a comprehension game based on the story that they have heard, receive a copy of the book, and meet Lucía González. This initiative is an example of Arbitron's commitment to the local community of Miami and its strong cultural heritage.
About Arbitron's "Read to Grow - Children Reading Corner":
As part of Arbitron's community outreach program, the "Read to Grow" children's reading corner is targeted to local market communities with messages reinforcing community values and the importance of connecting with their cultural heritage through reading. This grassroots program aims to:
Added Clara Carneiro, VP Office of Multicultural Business Affairs: "We look forward to learning from this pilot and developing a model for programs that can be replicated in other markets throughout the country."
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People MeterTM, a new technology for media and marketing research.
Arbitron's headquarters and its world-renowned research and engineering organizations are located in Columbia, Maryland USA.
About the Association for Library Service to Children:
The Association for Library Service to Children develops and supports the profession of children's librarianship by enabling and encouraging its practitioners to provide the best library service to our nation's children. ALSC provides leadership to the profession and public on behalf of high quality library services that support children in becoming lifelong learners.
The Pura Belpré award is presented annually to a Latino/Latina writer and illustrator whose work best portrays, affirms, and celebrates the Latino cultural experience in an outstanding work of literature for children and youth. It is co-sponsored by ALSC and REFORMA, the National Association to Promote Library and Information Services to Latinos and the Spanish-speaking, an ALA affiliate.
Established in 1971 as an affiliate of the American Library Association, REFORMA has actively sought to promote: the development of library collections to include Spanish-language and Latino-oriented materials; the recruitment of more bilingual and bicultural library professionals and support staff; the development of library services and programs that meet the needs of the Latino community; the establishment of a national information and support network among individuals who share REFORMA's goals; the education of the U.S. Latino population with regard to the availability and types of library services; and lobbying efforts to preserve existing library resource centers serving the interests of Latinos.