Plum To Give Groups a Social, Yet Private Way to Share and Stay Connected

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As Facebook announces it is becoming more public, Plum introduces private social networks for families, close friends, co-workers and other groups with real-world relationships.

In real life we all belong to many social groups, and what we share and discuss with our family is different than what we share with our friends or co-workers. Plum Groups makes it super simple to share and discuss what matters to you with all the different groups of people in your everyday life.

Plum (http://www.plum.com), a social sharing and messaging platform company, today announced Plum Groups. Plum Groups introduces a new, quick and easy way for small groups of people to share and stay connected by posting status updates and comments and sharing links, photos and videos with full confidence that their posts are only visible to the people who are in their groups.

"Services like Facebook and Twitter are powerful ways to broadcast to large groups of people, but they stop short of keeping real-world groups like families, close friends, schools and co-workers connected in a more private and intimate way" said Hans Peter Brondmo, CEO of Plum. "In real life we all belong to many social groups, and what we share and discuss with our family is different than what we share with our friends or co-workers. Plum Groups makes it super simple to share and discuss what matters to you with all the different groups of people in your everyday life."

Recent research from Oxford University shows that most 'friends' in social networks are casual acquaintances. Actual sharing and communication happens among small groups of people. Yet the current social networking portals are very public. Plum Groups complements this by letting people utilize familiar social networking constructs to do more private group sharing and communication.

Plum's media sharing and messaging platform is available as a white label service that provides a quick and easy way for any web site to become social. Plum currently powers sharing networks on a number of large and small websites including Sears, ViaMichelin.com, Mobissimo.com, and others. Plum Groups is now also available as a part of Plum's white label offering, giving any web or mobile service the ability to offer social groups functionality to their customers or audience.

"I am very excited to launch this new version of our MobiShare social media sharing service powered by Plum Groups" said Beatrice Tarka, CEO of Mobissimo. "MobiShare lets people who travel together create a private or public group in under one minute, in order to share and stay connected with their travel buddies and friends. It is proving to be a fun and addictive way for people to share photos, links, ideas and stay in touch before, during and after a trip."

Plum Groups is free for individual users and available today at http://www.plum.com

ABOUT PLUM
Plum develops and hosts a cloud-based social media sharing and messaging platform that powers private or public social networking for groups. Plum-powered networks are ideally suited for families, co-workers, neighborhoods, sports, schools, faith and any other existing social group. Creating a Plum social network for a group is very easy and takes less than a minute.

Web properties in the travel, entertainment, retail, media and education sectors, including ViaMichelin (the Michelin Guide), Mobissimo (online travel search), and Sears (ManageMyHome service portal) are currently utilizing Plum's white-label offering to power social activity on their sites.

The company has offices in San Francisco and Boston and is privately held. For more information on how Plum can help make your web site more social, please visit, http://www.pluminc.com

ABOUT MOBISSIMO
In Italian, Mobissimo means the "ultimate in mobility." For consumers, Mobissimo is the ultimate travel search engine because it saves travelers time and money and improves the way they discover travel information. Mobissimo simultaneously searches more than 200 different travel sites in 30 countries and five continents, including major global airlines, low-cost carriers, consolidators, and hotel/car rental sites, to find the best fares and rates online. Mobissimo's powerful Travel 2.0 search tools include OneBox natural language search and ActivitySearch for theme-based travel planning. Launched in 2004, Mobissimo continues to be the leading travel search innovator and works with the world's leading travel brands, including American Airlines, British Airways, Ebookers, Lufthansa, Opodo, Orbitz, United Airlines, Singapore Airlines, Travelocity, and Virgin. The company is headquartered in San Francisco, and is privately held. For more information and to experience Mobissimo, please visit http://www.mobissimo.com.

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Mike Sitrin
Plum Inc
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