By creating and optimizing a Web site for viewing on a mobile device, potential candidates have access to an employers job listings anytime, anywhere
Cleveland, OH (PRWEB) March 16, 2009
mJob, a boutique marketing agency focused on mobile recruiting, has launched. The company provides services to help employers and job sites get the most out of their recruitment and marketing efforts via mobile. A white paper entitled Why Go Mobile? was released as a free guide to introduce prospects to a relatively new strategy.
- Mobile site creation
- SMS, or text messaging, campaigns
- Mobile SEO / SEM
- Bluecasting or Bluetooth marketing
... and more.
With more than 4 billion handsets in the world mobile is rapidly becoming the media of choice for savvy businesses and employers across the globe. The mobile Web allows an employer, for examples, to connect with candidates like never before: a connection based on relevance, engagement and consumer opt-in.
"By creating and optimizing a Web site for viewing on a mobile device, potential candidates have access to an employers job listings anytime, anywhere," notes mJob founder Joel Cheesman. "Behaviorally, people search for jobs during work hours on company computers, but a growing number of employers are blocking such sites. Mobile lets candidates search without fear of the boss watching."
And the time for mobile to impact recruiting is coming quickly. According to the GSMA, which represents the interests of the worldwide mobile industry, the mobile Web is on the path to reaching 6 billion consumers over the next 4 years. The popularity of devices like Apple's iPhone are undeniable.
"Mobile will have a growing impact on the choices marketers and employers make to promote opportunities and brands," said Cheesman. "For most organizations, mobile is a topic that has yet to come up in conversations. But it's just a matter of time before the industry hits critical mass."
Founder Joel Cheesman is one of the most widely-read bloggers on emerging recruitment issues in the world through his award-winning blog, Cheezhead. He has been featured in Fast Company magazine, AIRS, Crain's Business, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report and The Wall Street Journal (print edition). In 2008, he was profiled in the book Blog Blazers: 40 Top Bloggers Share Their Secrets.