Curbside Taps Winsper to Advance Brand and Drive Business to Next Level

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Winsper experience, consultative approach and customer insight key attributes.

In today's experience-based economy, everything makes a difference. Whether it's a hospital, a doctor's office or a retail location, Curbside helps their clients win the moments of truth that have a real impact.

Winsper, an independent strategy and marketing firm, announced today it has been hired by Curbside, Inc., a leader in specialty concierge services within hospitals and the healthcare industry, for development of brand strategy and customer-acquisition programs. Winsper was chosen, in part, due to its focus on healthcare and deep insight into the healthcare consumer, as well as its' consultative approach to helping clients address their business issues. No formal review was conducted.

Curbside (, headquartered in Beverly, MA, helps hospitals and other institutions create experience-based differentiation by providing guest services such as valet parking and shuttle transportation. The company has engaged Winsper to redefine and develop their brand allowing for continued growth in the competitive healthcare category, while offering flexibility to move into more diverse industries and additional services.

"Winsper has really imbedded itself in our organization to understand who we are, what we stand for, and what we do for our customers," says John Udelson, founder and President of Curbside. "With this understanding, we are confident that they will be able to create a brand image that will help us drive our business to the next level. Already, in a very short period of time, they have impacted how we think about our business both internally and externally."

Winsper will examine all aspects of the Curbside brand to develop company messaging and positioning as well as address naming, tagline and visual identity. In addition, Winsper will be assisting with new corporate website and sales support materials. JD Norman, Winsper's Managing Director states, "In today's experience-based economy, everything makes a difference. Whether it's a hospital, a doctor's office or a retail location, Curbside helps their clients win the moments of truth that have a real impact."

About Winsper
Winsper is a "thinking" firm headquartered in Boston, MA, that focuses on audiences rather than categories: the affluent, the executive suite and values-based consumers. This approach enables clients to cost-effectively know their customers, find more like them, sell more effectively to them, and keep those customers through business strategy, sales and marketing analytics, research, web marketing, advertising, campaign management, and multi-channel creative ideas. Winsper is privately held and represents both emerging and established companies in a variety of industries. Winsper clients have included: IBM; JetDirect Aviation; Exeter Hospital, Timberland PRO; STIHL; and Richardson, among others. For more information, go to

About Curbside Inc.
Since the company was founded in 1997, Curbside has emerged as a leader in valet, garage management, shuttle and concierge services within hospitals and the healthcare industry as a whole. Curbside has created partnerships with some of the finest hospitals and healthcare institutions the country. Curbside's success has been achieved through extensive research and assessment of our client's valet parking, shuttle and concierge service needs. Special focus is also applied to the careful selection of staff and a heavy investment in training. For its clients, Curbside provides a unique, cost-efficient and utterly positive first-moment-to-last impression with our healthcare services. This ability to make patients and visitors feel welcomed and comfortable has a direct, and often emotional, impact on their view of their healthcare institution.

For more information, go to


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JD Norman
Winsper, Inc.
617-695-2900 ext. 109
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