Acquity Group Wins an Interactive Media Award for Outstanding Achievement with ZICO.com Redesign

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The IMA recognizes Acquity Group's re-launch of ZICO.com with their second-highest honor.

The web site has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.

Acquity Group, a leading services firm that focuses on digital solutions, has been named the recipient of an Interactive Media Award (IMA) for Outstanding Achievement in the design and development of ZICO.com.

Each year the IMA's, created by the Interactive Media Council, Inc., recognizes individuals and companies for their success in web site design and development. With a total of 73 entries for the Food & Beverage category for the 2008 award year, Acquity Group's work on ZICO.com was named one of the best.

"The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win," said Aaron Warner, of IMA's Nominations Support Services. "The web site has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism."

ZICO, a company that specializes in 100 percent pure coconut water, desired a powerfully branded, user-friendly web site to support its growing national exposure as a provider of a healthy, replenishing drink with natural ingredients. Acquity Group worked with ZICO to provide enhanced brand identity and improved navigation to its existing site, also incorporating social media and email to extend its communicative abilities.

Judging was based on a points system that comprehensively evaluated the design, content, feature functionality, usability, and standards compliance & cross-browser compatibility of the web site.

Recognized sites had to have a well-developed design that relayed the site purpose and message through color, space, graphics and layout. Content needed to be presented in an "appealing and engaging way and show clear relevance to their target audience," while all code, links and scripts had to function appropriately. Information had to be easy to find, with defined links and a smooth navigation. Cross-platform designs were also required, which allow for site compatibility with each type of browser.

"Our team took the time to thoroughly understand the ZICO brand's DNA, constituents, and audience," said Acquity Group CEO Chris Dalton. "The research enabled us to develop a compelling and highly branded visual design. We also incorporated a User Experience and Architecture track to help improve the web site's user functionality. I'm thrilled the IMA recognizes ZICO.com as having all the essential qualities of an exceptional web site. It further validates our expertise in the digital space."

Visit the award-winning web site at http://www.ZICO.com.

About the Interactive Media Awards:
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition. Visit http://www.interactivemediaawards.com/ for more information.

About Acquity Group:
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group's innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today's leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com.

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Lauren Eichmann
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