The current agency review process is archaic and inaccurate. It can take weeks or months to identify a short list of agencies and often the criteria shifts during the review. Today, sales and marketing executives are under extreme pressure to get to market and use best in class marketing vendors. Marketing Matchup helps them accelerate and identify a well defined short list instantly
Boston, MA (PRWEB) March 12, 2009
After being under beta development for over nine months, Marketing Matchup is officially announcing its service today. Marketing Matchup is the first and only web-based offering that helps sales and marketing executives "matchup" to marketing agencies and service providers; and marketing agencies "matchup" to prospective clients.
The service is free to any client executive for as many times they desire. Clients simply fill out a confidential questionnaire outlining their specific criteria needs of a service provider, addressing both rational needs such as size, budget, timing, authority and emotional desires such as chemistry-based criterion. Marketing Matchup uses its proprietary technology that processes the best match from its database of over 5,000 agencies and freelancers, ranked in a percentage order of relevance.
The offering is ideal for any sales and marketing executive that can't afford the lengthy, costly and often flawed agency review process. This model enables clients to quickly, efficiently, and accurately identify the best marketing vendor instantly, saving the clients approximately 2-4 weeks of collecting information, having to source from multiple listings, calling, collecting and aggregating information - a value that independent research claims can add-up to $17,000 for vendors and hundreds of client-side man hours.
The marketing vendors also do not need to pay for having a listing and answering the questions for their most ideal customer criteria. All vendors are notified of their rank order; paid marketing members will have their in depth profile released for the client to compare and review credentials.
There have been over 15 reviews conducted by clients in the past 90 days, representing approximately up to $1,650,000 in fees services required from a variety of industries. Since January the site has outperformed its peers for the following categories:
- Page Visits: 95.42%+
- Page Views: 41.23%+
- Average Time on Site: 120.71%+
- New Visitors: 18.67%+
"The current agency review process is archaic and inaccurate. It can take weeks or months to identify a short list of agencies and often the criteria shifts during the review. Today, sales and marketing executives are under extreme pressure to get to market and use best in class marketing vendors. Marketing Matchup helps them accelerate and identify a well defined short list instantly", states Jennifer Young, Director of Member Services. "Clearly agencies and marketing firms are also feeling the pressure for new business and this is a great opportunity for them to have the highly qualified sales opportunities for a very nominal fee to come to their doorstep without having to spend or invest lots of new business development time."
About Marketing Matchup
Marketing Matchup is a free web service for clients looking to find the right marketing partner. One of the fastest growing web sites in its class, Marketing Matchup uses proprietary algorithm to search from over 5,000 marketing agencies and service firms from its database, and rank order the right match based on key criteria. Marketing agencies and freelancers represent all facets of media channels such as advertising, digital, direct, and public relations. http://www.marketingmatchup.com http://marketingmatchup.blogspot.com
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