Dot Boom: Marketing to Baby Boomers Online Through Meaningful Online Engagement
Atlanta (PRWEB) March 12, 2009
Most marketers would be surprised to learn that 50-plus consumers represent the Web's largest constituency, making up one-third of the 195.3 million Internet users.
And they're not just surfers, they're buyers too, spending $7 billion annually online.
Immersion Active's David Weigelt will share the secrets to how to capture mature consumers online in a webinar on Wednesday, March 18, at 11. a.m. EST. The one-hour event, sponsored by the International Mature Marketing Network (IMMN) will help marketers understand why they ignore the 50-plus consumer at their brand's peril.
"Boomers and seniors are enthusiastically embracing everything the Internet has to offer," said Kevin Lavery, president of IMMN, the first and only global association to champion 40-plus marketing. "They're active and they're talking about the brands they trust and the ones they don't. Learning to engage them in a meaningful way could mean the difference in a brand's success or failure."
Weigelt, co-author of the recently released book "Dot Boom: Marketing to Baby Boomers Online Through Meaningful Online Engagement," will use case studies, research and years of experience to take webinar participants through:
- Where boomers and seniors interact online;
- What turns them on - and off - about website design and usability;
- Why buying online is increasingly attractive to boomers and seniors;
- Which industries have the most to gain from optimizing their Internet marketing efforts; and,
- How you can cater to older consumers without turning off younger ones.
"The fact is the 50-plus market is a unique segment that deserves special consideration by companies, especially now that marketers are looking to be more creative in their outreach, said Weigelt. "The problem is you don't get several chances to get it right. This one webinar could take months off your learning curve."
To register for the webinar, visit http://www.IMMN.org. Non-members can participate for $50 (refundable if you join IMMN), while members can attend with no fee. Members of the media can also attend for free with proper credentials.
IMMN is an organization for like-minded marketers looking to grow professionally by networking to share ideas, insights and best practices as they keep up with hot topics about mature consumers, access the latest research and gain a more global understanding of the opportunities presented by the mature market. Among the additional benefits of membership in IMMN are exclusive access to research and white papers contributed by other members, discounts on select mature marketing newsletters, a "peer review" service tapping expertise across the organization and leading edge forums such as webinars and podcasts. To receive information about the goals and resources of IMMN, and/or learn more about joining, interested marketers can visit the group's Web site at http://www.IMMN.org.