What a Women Wants in Electronics- Style, Function and Fresh Concepts

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chicBuds was recently noted at CES, Las Vegas as the trend of the future- Fashion meet Electronics. Kailynn Bowling and Nikki Gutshall founded the company to bring a new twist on electronics. Marketing to women and men differ - a women shops for a need and looks for a product to fill that need. She wants more than pink products, she wants function and something that makes her feel good. It's the whole experience that she expects to get from her products. As women starting out in a "men's based electronics world" ; Kailynn and Nikki feel that the consumer will understand and relate to why they created these products for them.

men's based electronics world

According to a recent study by GE Money, the average women spends 399 hours and 46 minutes a year shopping. What are they shopping for? Trends are pointing towards electronics. According to Best Buy recently in PINK magazine women spend 14 billion more on electronics than men. They're spending money on themselves of course, but they are also purchasing gifts for their children, husbands, friends, and co-workers. They are purchasing items for weddings, parties, housewarmings, birthdays, Easter, graduations, and baby showers. Women are looking for that special gift that is different and unique and stands out from all the other gifts.

chicBuds was recently noted at CES, Las Vegas as the trend of the future- Fashion meet Electronics. Kailynn Bowling and Nikki Gutshall founded the company to bring a new twist on electronics. Marketing to women and men differ - a women shops for a need and looks for a product to fill that need. She wants more than pink products, she wants function and something that makes her feel good. It's the whole experience that she expects to get from her products. As women starting out in a "men's based electronics world" ; Kailynn and Nikki feel that the consumer will understand and relate to why they created these products for them.

As many as 22 million American adults, or about 11 percent of the U.S. population, own iPods or other MP3 players, a new study has found (news.cnet.com). With every iPod and music listening device comes an essential set of earphones. Sure, the generic earphones will work just fine as far as listening goes, but her cords will tangle, swing in her face and after awhile become yet another tangled mess in her purse. Generic earphones come with an average price of $19.99 to $39.99 and cords can easily be tamed by adding an earbud clip to manually wrap up her cords priced at $15.00. While the problem may be solved you still have a few missing elements essential to the women's needs- Fashion and Function!

Function- chicBuds earphones include a retractable device for the cords. This means that instead of having to wrap it up in a clip, pull gently and the cords go back into the chicBud; they will never tangle in your purse or pocket.

Fashion-chicBuds come in all kinds of colors and are decorated with Swarvoski crystals for that "Bling" that catches everyone's eye. chicBuds are compatible with any listening device and they have a fastening clip to secure to her shirt or running strap.

chicBuds run at a price between $9.99-$49.99. Including RockBuds for men, chicBuds juniors for kids, and limited edition chicBuds.

chicBuds hit national retailers in October,2008 and with new products like the small made for her ears PINK tooth about to hit stores- April, 2009... women will finally have what they want in electronics.

ChicBlvd Inc.
1487 Poinsettia Ave Ste 125
Vista, CA 92081
P: 760.992.9113

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NIKKI GUTSHALL
chicBuds
760-992-9113 ext. 706
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