Infiniti G37 Convertible Makes Early Appearance at Infiniti of Scottsdale's IOS Trackdays

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On March 8th, Infiniti of Scottsdale ran its 4th IOS Trackdays Event at Firebird International Raceway in Chandler Arizona. Making a months-early appearance was a 2010 Infiniti G37 Convertible in Midnight Garnet Scratch-Shield paint, with Wheat Leather upholstery and African Rosewood interior trim. Equipped with the Premium and Technology Packages, Infiniti's gorgeous new drop-top was the rage among more than 200 Infiniti enthusiasts who participated in or watched the action on track. Many more interested Infiniti owners and prospects drove the short 15 miles from Phoenix to Firebird just to see the next new Model to be introduced by Infiniti, one of the world's premier luxury brands.

Infiniti of Scottsdale, http://www.infinitiofscottsdale.com /g37-convertible.aspx [Infiniti of Scottsdale] a leader in the introduction of the Infiniti G37 Convertible, also used its popular IOS Trackdays Event to provide support to the Infiniti USA Vehicle Performance Development Engineering Group in the development of future versions of existing models. Researchers and Engineers from the Infiniti Proving Grounds in Stanfield Arizona attended the IOS Trackdays event, making direct contact with G Sedan owners and drivers. Preliminary online surveys were completed before the event by the Infiniti owners and, on March 8th at the track event, Infiniti USA did in-depth interviews, ride-alongs and competitor comparisons with the G37 customer/participants.

IOS Trackdays is a Series of all-day Sunday Events put on by Infiniti of Scottsdale for the complimentary benefit of its customers. Following professional classroom instruction, these Infiniti owners and lessees drive their own cars on the Firebird's racing-sanctioned tracks with the expert coaching of in-car instructors from Professional AutoSports LLC. http://www.professionalautosports.com The first of these events was staged in February 2008. To date, more than 250 Infiniti cars and crossovers sold by Infiniti of Scottsdale have taken part.

After the first few events were successful, IOS Trackdays began to attract a following. NICOCLUB.COM has taken an active part for the last two events. Greg Childs, founder of nicoclub.com personally participated in the October 08 event. For the March 09 event, nicoclub.com sent a photographer and a writer and they did a published piece on the G37 Convertible for their popular Nissan/Infiniti enthusiast forum website. Nissan Infiniti Car Owners Club.

In the October event, Infiniti USA presented an action-packed demonstration of the capacity and effects of the Infiniti electronic stability system, called VDC (Vehicle Dynamic Control). This time, Infiniti stepped up to a considerably more active role, performing in-depth, customer-contact research regarding the G Sedan. Infiniti Performance Development Manager, Bruce Johnson was joined by Infiniti Development Engineers, Dusty Pierson, Emory Roberts and Mat Wright at the event - sent by the Infiniti Arizona Proving Grounds. Johnson, Pierson, Roberts and Wright compiled and studied the results of an extensive online survey performed by many of the Infiniti driver/participants, and then interviewed each of these participants in depth.

Following the interview, direct comparisons were done with the participants between the Infiniti G37 Sedan and the BMW 3-Series. These two vehicles were positioned side-by-side. The Infiniti engineers pointed out to the owners many of the comparable features of the G and the 3-Series to determine preferences. Then the study proceeded to actual ride-alongs, wherein the Infiniti Engineers rode with the owner/drivers and queried them about performance and handling characteristics, interior comfort and convenience features and other aspects of design for future iterations of the G Sedan.

Before the March 8th collaboration, Kyle Bazemore, Senior Manager of Infiniti Product Communications, said, "Infiniti Infiniti USA is pleased to attend Infiniti of Scottsdale's March track event at Firebird International Raceway. We invite you to join us. We are bringing the all-new G37 Convertible, and you will be among the first to see this all-new Model which goes on sale later this spring. Infiniti will also display an Infiniti G Coupes that was a showstopper at SEMA, the annual Las Vegas performance auto show." The Coupe brought was a 2008 G37 Coupe that had been specially modified by STILLEN for the SEMA Show.

After Infiniti of Scottsdale's March 8th event, Bazemore added, "We got very useful information from Infiniti of Scottsdale's G37 Sedan and G37 Coupe owners regarding how they feel about their Infiniti. We were particularly interested in where Infiniti can improve our top-selling Luxury Sports Sedan and Coupe. In light of the introduction of a 3rd G Model, the G37 Convertible, this information is even more pertinent. The information we developed at Firebird on Sunday was exactly on point and invaluable to us. We greatly enjoyed sharing with Infiniti fans and performance enthusiasts their day of inspired performance, the kind that only Infiniti and our owners can provide."

"The initiative taken by Infiniti of Scottsdale's management in putting on these track events is really unusual. We greatly appreciate the opportunity to work together with this top tier dealership. Their support of Infiniti Performance Development Group efforts is unique among our dealers. It speaks highly of their commitment to their customers and to our Brand. For all of us in Infiniti USA, and especially for our people at the Infiniti Arizona Proving Ground, there is no substitute for the value of direct real-world research that these events afford us."

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Mal Kenney
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