World's First Mass Collaboration Race Car Project Chooses Winning Brands as Launch Partner

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The guys in this sector think it's great

Winning Brands Corporation, (PINKSHEETS: WNBD) (FRANKFURT: WMU), announces that it has become the first commercial partner of the world's first "mass collaboration" race car project The mass collaboration model, associated with information projects such as Wikipedia and software development projects such as Linux, involves the continuous independent contribution of thousands of people toward a common goal. The model is gaining traction in additional areas of interest amongst the world's professionals and consumers, now including race fans. is an initiative to apply the mass collaboration model to the operation of an automotive race team. In this case up to 20,000 people worldwide will own and guide decision making of their race team. Such decisions will include race venue identity, team goals, marketing, and strategy. has honoured Winning Brands Corporation by allowing it to be its first commercial partner from amongst many aspirants. The partnership goal is to develop mutually beneficial marketing outcomes. has been processing and vetting a surge of interest from a broad range of businesses and organizations that want to become involved following the site's debut. Yet its founder Jesse Jarjour chose to offer Winning Brands commercial involvement ahead of others. Jarjour feels that Winning Brands possessed a quality that the others did not.

"I could tell right away that it was not just about money with them and that they understand how to cooperate," says Jarjour. "Their CEO got it right away -- commercial affiliation in mass collaboration is a privilege. I did not need to tell him that. The other guys were still stuck in the old paradigm of control -- they wanted to control us. But with Winning Brands it was different -- there was soul searching about how Winning Brands could assist. It seems that Winning Brands as a company almost has a personality or something -- like it cares about things and cares about people. I like their thinking. It will be interesting to see where we can go with this!" says Jarjour. Winning Colours Stain Remover's on-line advertising is the first commercial presence by any company permitted at

Business pundits have been reporting that a fundamental change is manifesting itself in the economy -- with agility, resourcefulness and original thinking being the new age survival traits. Winning Brands CEO Eric Lehner sees the decision by as a good example. "We went beyond the old language of 'what's in it for me' to emphasize instead what we can do for each other -- even touching on the nature of society and the purpose of life. Anyone who considers this to be 'flaky' in a business discussion is just framing things according to the old paradigm of 'conquest' as the basis of business. Businesses and individuals routinely underestimate the power of cooperation as an alternative model to conflict, even amongst competitors. Whether it's in politics or business, we are seeing a new era on the horizon -- and it is brighter. In important ways, the world is becoming a better place. The question comes down to whether one is part of the solution, or part of the problem in situations. Mass collaboration is a new feature of the human experience that emphasizes solutions and reveals human genius. It's absolutely amazing that so little time is spent thinking deeply in business about how to harness the collective wisdom of large groups. Businesses that seek to integrate some of these principles will be ahead of the curve," remarks Lehner.

"As far as is concerned -- who knows what is possible? Winning Brands will provide positive energy because we are a positive company -- positive personnel and positive shareholders. We have a worthwhile contribution to make when we participate in something. It is gratifying that sensed this," he concludes.

Winning Brands' arrival in motorsports surfaced at NASCAR's 2009 Daytona 500 in the form of a double page spread on pages 2&3 of RacingOne, the Official Annual of NASCAR. The publication was distributed at the event and will appear at every NASCAR racing weekend until November 2009. The expansion of Winning Brands into motorsports relationships follows Winning Brands' rising visibility in the paint accessories industry and the wine sector.

What these diverse sectors have in common is that they benefit from the unique performance characteristics of the company's Winning Colours Stain Remover. The eco-responsible multi-cleaning product deals with drips, drops and disasters differently than conventional cleaning solutions in those sectors. Now Winning Colours Stain Remover is getting top reviews for its usefulness in motorsports, the high end of the automotive sector, where removing grease and grime is a constant issue.

"People who work with cars appreciate Winning Colours," says Lorne Kelly, Senior Vice President of Winning Brands, adding, "The auto detailing and auto repair test sites have been very positive."

Kelly represented Winning Brands at the Daytona 500 event and found that Winning Colours is a natural because of its usefulness and exceptional skin-friendly properties. "The guys in this sector think it's great," reports Kelly, "...the automotive arena is one more sector at an early stage of discovering Winning Colours Stain Remover. We anticipate good results for Winning Brands shareholders over time."

Winning Brands' initial North American business goal in the automotive/motorsports sector is to gain distribution to the same number of outlets that it has set for itself in home improvement and paint -- 5,000. This includes carwash lobbies, gasoline station convenience counters, car repair service establishments, mobile parts delivery operators and traditional auto supply stores. Winning Colours Stain Remover is available in 4 SKUs; 4 oz travel size (MSRP $ 3.99), 1 quart domestic size (MSRP $9.95), 1 Gallon commercial size (MSRP $29.99) and 5 Gallon industrial size (MSRP $140.99). Sales through these channels will provide to the retailers profit opportunities of up to 40% of those MSRPs, with an additional allowance for distributor services if there is a sales/logistics partner.

Winning Brands manufactures Winning Colours Stain Remover in the Grand Rapids, Michigan facilities of Surefil, LLC as well as its own facilities in Ontario, Canada. Winning Brands' objective in both Canada and USA is that Winning Colours Stain Remover becomes North America's favourite stain removing product and a household name. Early stage market testing in foreign markets is also underway. Winning Brands' product line includes additional advanced cleaners such as KIND Laundry Products, CLEAN1 All Purpose, SMART Wet Cleaning Solutions, ReGUARD-4 for first responders and more.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. SMART(TM) Wet Cleaning Solutions is trademark of Solvent Free Solutions Inc. Winning Colours, Winning Colors, CLEAN1 and KIND are trademarks of Niagara Mist Marketing Ltd.

Winning Brands Corporation
Office Direct (705) 737-4062
11 Victoria Street, Suite 220A
Barrie, Ontario, Canada L4N 6T3
News (at) WinningBrands (dot) ca

Jesse Jarjour
(204) 510-0570
Unit 1, 104 Scott Street
Winnipeg, Manitoba, Canada
R3L 0K8
jesse.jarjour (at) ourracecar (dot) com


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