Ken White Joins Optimize Interactive to Handle English Language Business-to-Business Content Writing

Optimize Interactive (www.optimize-interactive.com) announced today that interactive marketing expert Ken White will join the company as senior business-to-business (B2B) content writer. Having recently opened an office in Luxembourg, Optimize Interactive is expanding its B2B content writing services in Europe for international companies that do business in English.

Luxembourg (PRWEB) March 17, 2009 -- Optimize Interactive (www.optimize-interactive.com) announced today that interactive marketing expert Ken White will join the company as senior business-to-business (B2B) content writer. Having recently opened an office in Luxembourg, Optimize Interactive is expanding its B2B content writing services in Europe for international companies that do business in English.

White, a native English copywriter, brings significant experience to Optimize Interactive. He has designed, written and produced a variety of interactive, print, communications and new media projects for companies that include Philips, Sony, ABC Sports, the Walt Disney Company, Anheuser-Busch, E&J Gallo Winery, PeopleSoft, The Nature Conservancy, Roper-Starch Worldwide, Robert Mondavi Winery, Wells Fargo Bank and Levi Strauss & Co. Recently, White managed the content development and upgrade of the website for the University of California at Davis College of Engineering.

"Ken is a great addition to our team," said Jeff Hicks, president of Optimize Interactive. "He understands how branding and messaging strategy, keyword optimization and SEO-friendly website content form the foundation of successful B2B communications. As well, his creative corporate copywriting turns website content, online communications and marketing campaigns into powerful demand generation engines," Hicks said.

Optimize Interactive offers B2B copywriting in English because keyword optimization and SEO need to be in the language that reaches the largest number of international customers. "We understand how to design websites and produce demand-generation campaigns that are as close to culturally neutral as possible," said Hicks. "We then localize websites and campaigns as needed, developing country-specific keywords, content and creative."

"Consistent use of keywords and messages throughout the enterprise is essential to brand building, seo optimization and lead generation," said White. "Knowing that Optimize Interactive excels at developing and managing content that creates demand is one of the main reasons I joined their team."
               
About Optimize Interactive
Optimize Interactive is an interactive marketing and branding agency. We excel at creating effective communications for international businesses and producing culturally sensitive content and campaigns in English that can be localized when needed. To maximize ROI, we use smarter marketing to increase sales and lower costs. Benefit-driven corporate and product strategies serve as the foundation for our SEO-optimized communications. We then combine award-winning design and copywriting with strategic expertise to create demand. Our services include branding and positioning strategy, content writing in English, website development, SEO optimization, keyword optimization, pay per click management, online brand building, demand-generation campaigns, lifecycle marketing, country-by-country localization and Salesforce.com performance enhancement.

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