Best Advertising Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Advertising Web Design

The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts

webaward.org. The Web Marketing Association, host of leading website awards competition WebAwards, released the 2009 Internet Standards Assessment Report (ISAR) to help the advertising industry learn to create more effective and engaging websites.

"The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Advertising websites need to balance their wish to show off creativity and capability via their webs design with the equally important need to inform prospects."

The WebAwards competition judges advertising websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Advertising Web sites have generally been in line with the ISAR index. They have met or exceeded the index in eight of the past eleven years, but slightly underperformed in 2006 and again in 2008. Advertising sites are continuously strong in design and content due to their goal to display a firm's best work. Advertising
sites also show increasing scores and strength in innovation and technology. In prior years, advertising sites have historically scored lowest in interactivity.

The 2008 WebAward for Best Advertising website went to Sharpe Partners for the Burns Group Website.

Other past winners include:
2007 - Spot Runner for Spot Runner Website
2006 - Spot Runner for SpotRunner Website
2005 - Young & Rubicam Brands/Wunderman, Detroit for Meet the Lucky Ones
2004 - Hanon McKendry/The Brand Consultants for Lake Effect Website
2004 - Oasis for Toyota Scion
2003 - Google for Google AdWords
2002 - Fusebox, Inc for JCDecaux Airport US

Companies and organizations wishing to have their advertising web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at webaward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: webaward.org.

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The advertising industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Advertising Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at webaward.org.

About the WebAwards:
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit webaward.org.

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WILLIAM RICE
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