Use the internet to promote. It's easier, takes up no paper, and students won't have to bother with the multitude of brochures from unsolicited schools.
Boston, MA (PRWEB) March 12, 2009
CollegeWeekLive (http://www.CollegeWeekLive.com), the world's largest college fair, today announced the results of its annual online survey of high school students about their experience with the college research and application process. The survey showed increasing interest in live online interaction with current college admission's representative, students and experts - and a shift away from traditional channels of communication such as direct mail, magazines and various forms of advertising.
Key survey findings include:
- A vast majority of high school students are interested in live, online interaction to aid in the college selection and application process, specifically:
- 85% of students are interested in live video presentations (with ability to ask questions) from college admissions and financial aid experts
- 83% of students are interested in live chat with a college admissions representative
- 83% of students are interested in live chat with a current student at a particular college
- 77% of students are interested in live chat with a faculty member
- 68% of students are interested in live chat with a famous alumnus or alumna from a particular college
- Direct communications from colleges - in the form of college web sites, email, and direct (non-brochure) mail from colleges- play the largest role in the research and application process. More than 85% of students said these communications played a key role in their decision.
- Fewer than 26% of students say advertising of all types - online, TV, and radio - played a role in their college research and admissions process.
- Students' biggest complaint about the admission experience is the inability to visit schools outside of their geographic area - 57% of students cited this as a frustration. More students cited this gripe than the students who cited competitiveness of getting into school or even preparing for the SAT.
Today's College Applicants Spend 12 Hours Per Week Online
The CollegeWeekLive.com survey also asked students about how much time they spent with various forms of media. The responses show a clear preference for the Internet - one that is increasing year after year.
- Students say they spend on average 12.1 hours per week on the Internet - far greater than any other media.
- TV and radio are the media that are a distant second to the Internet. Students say they spend 6.1 hours per week watching TV and 5.8 hours per week listening to the radio.
- Students say they spend only 2.4 hours per week reading mail, and 2.2 hours per week reading magazines.
- The movement online is increasing each year. Survey respondents from the high school Class of 2009 say they spend 12.0 hours per week online, while the Class of 2010 say they spend 12.3 hours online - a 2.5% increase. In contrast the Class of 2009 say they spend 2.8 hours per week reading mail, for example -- while the Class of 2010 say they spend 1.94 hours per week reading email - about a 30% decrease.
Younger Students Have Even More Interest in Live, Online Interaction - and Less Interest in Paper
CollegeWeekLive.com also analyzed survey responses between two groups: members of the high school Class of 2009 (who have essentially completed the admissions process) and members of the high school Class of 2010 (who are at the beginning of the process). The survey data reveal:
- Younger students have more of an interest in live online interaction.
- 88% of members of the Class of 2010 or younger say they have interest in live video presentations from admissions experts and college representatives - about 6% higher than the Class of 2009
- 87% of students in the Class of 2010 or younger say they are interested in live chat with admissions representatives, as compared to 78% of the Class of 2009 - a 9% difference.
- College magazines, physical college fairs, and school brochures hold less importance for younger students.
In a separate part of the survey, CollegeWeekLive.com asked students for comments about how the college admissions process could be improved. The comments revealed a frustration with paper communication and more preference for online communications:
"Use the internet to promote. It's easier, takes up no paper, and students won't have to bother with the multitude of brochures from unsolicited schools."
"Brochures and books from colleges should be eliminated and most interaction with the prospective student and the college should be done online in order to cut down on the use of paper."
"STOP SENDING JUNK MAIL!!!!!"
The CollegeWeekLive survey was conducted in January and February, 2009 online. Nearly 1,000 high school students responded from the Classes of 2009 and 2010.
CollegeWeekLive (http://www.CollegeWeekLive.com) is the world's biggest college fair and it meets entirely online several times a year. With hundreds of colleges and universities exhibiting and more than 100,000 registrants, the event revolutionizes college admissions, making the process easier and more cost-effective by bringing students, parents, counselors and colleges together online.
CollegeWeekLive is free to attendees. To register, visit CollegeWeekLive . Click here to view coverage of CollegeWeekLive by Charles Gibson of ABC World News Tonight.
CollegeWeekLive is produced by PlatformQ, whose mission is to connect people, companies, organizations and associations worldwide to meet, interact and learn from leading experts and thought leaders through proven interactive tools at online events.
CollegeWeekLive and PlatformQ are trademarks of PlatformQ, LLC. All other trademarks or service marks are property of their respective owners.