It's such an exciting time in the world of beauty and we are so happy to be a part of it.
Ada, MI (PRWEB) March 14, 2009
ARTISTRY® skin care and cosmetics is partnering with NEXT Models, one of the world's top modeling agencies, to help discover three new fashion and beauty icons. The model search will find three fresh faces for NEXT, while also creating greater awareness of ARTISTRY among fashion and beauty media, industry insiders, and consumers.
Open to females between the ages of 13 and 25, the search will award three modeling contracts:
1st Place: $100,000, guaranteed 2-year contract
2nd Place: $65,000, guaranteed 2-year contract
3rd Place: $35,000, guaranteed 3-year contract
"We are very excited to partner with NEXT Models," says Jori Hartwig, Vice President of Marketing for Amway Global. ARTISTRY products are available exclusively through Amway Global Independent Business Owners in North America. "ARTISTRY is perhaps the biggest skin care and cosmetics brand that you've never heard of, because we've traditionally done very little advertising. Partnering with a world renowned modeling agency like NEXT will help showcase the ARTISTRY brand to the beauty and fashion industry and provide new platforms to help us reach consumers."
"We are thrilled for the opportunity to partner with the ARTISTRY brand," says Faith Kates, co-owner of NEXT Models. "It's such an exciting time in the world of beauty and we are so happy to be a part of it."
The partnership between ARTISTRY and NEXT is one more initiative in a series of efforts to elevate awareness of the ARTISTRY brand. These efforts began last year with advertising and the North American tour of a mobile ARTISTRY brand experience, a fully customized motor coach that offers consumers brand education in a relaxing spa experience.
A NEXT scout will join the ARTISTRY motor coach at 15 locations this year to accept model search entries in person. Applicants also may enter the search online at http://www.artistrybeauty.com.
ARTISTRY is a global leader in prestige beauty, offering unprecedented skin care solutions backed by dermatologist testing, the most advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. ARTISTRY generates more than $1 billion in annual global sales and has been among the world's top five, largest-selling, prestige brands of facial skin care and colour cosmetics for over ten years*
About NEXT Models:
Founded in 1989, Next Models has grown to become one of the largest modeling networks in the world. Next boasts a roster of some of the most prestigious men and women in the fashion world including supermodels Joy Bryant, Petra Nemcova and Molly Sims.
About Amway Global
Based in Ada, Mich., Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, Alticor Corporate Enterprises (ACE), and Amway Global (formerly Quixtar), reached $8.2 billion in fiscal 2008.
*Based on Euromonitor studies of 1998-2007 global retail sales.