New Website Fills a Growing Niche on the Web

Share Article is a dating website that fills a demand for the growing number of mature singles seeking a relationship with compatible and likeminded, "silver single" partners in a clean, secure and friendly environment.

When dealing with personal information and the delicate psychology of dating it is vital to understand the level of sensitivity and the need for personal service

Match Media, LLC a partnership created by Robert Russo and Harvey Kaplan, two old friends of 41 years from Scarsdale, New York, recently launched the new dating website, a site catering to mature and retired single people 45 years of age and over looking for a serious relationship.

The pair see the retired singles demographic as a large and rapidly growing segment of the population and the need for a high quality service to offer this group.

The typical member's age group currently makes up over forty percent of the population and thirty seven percent of them are single men and women. attracts retired and mature singles with a wide array of interests and lifestyles from the United States, Canada, United Kingdom and Australia. Ninety five percent of the demographic served by are computer savvy and, as you can well imagine, are not part of the "bar-scene" population and prefer to look for their "significant other" in a more discreet and secure environment.

A high level of security had been built into the design of the websites and all member profiles and photos are reviewed manually by a staff member to avoid inappropriate behavior. Their standard operating procedure will include a more "hands-on", boutique philosophy as opposed to the many typical, highly automated, "corporate feel" dating sites available on the web. According to Rob, "Minimizing a large portion of the automation creates a more labor intensive website from an administrative point of view. However, we have learned that it will pay off in the long run". Rob adds, "When dealing with personal information and the delicate psychology of dating it is vital to understand the level of sensitivity and the need for personal service".

Harvey Kaplan has launched some of the web's most visited websites which include and

He continues to develop web properties in several other niche businesses. Robert owns a dating website for horse enthusiasts. Rob has several other domain names in development stages.

At 10 years of age, Harvey and Robert began their entrepreneurial pursuits by starting K & R Enterprises. Their operations included a lawn care service, paper routes, greeting card sales and snow removal. They learned the value of business ownership way back then and have both spent their lives running various businesses.

The two plan to launch more "niche" dating sites this year with their emphasis on personal service and security. Currently, they are working on sites such as, a dating site for tattoo enthusiasts and, a site geared towards single people with a travel lifestyle.

After 41 years of friendship, they are partners in a business dedicated to creating friendships for others.

For additional information on the news that is the subject of this release, visit or contact Rob or Harvey at


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