Study Shows Dramatic Shift in Website Marketing: 97% Decline in Top 10 Cities For Real Estate SEO Searches

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Of the 50 largest U.S. cities, San Jose suffered the sharpest decline in number of requests for its real estate market on Google. Randy Eagar, President of WebsTarget, a search engine optimization strategy company headquartered in Salt Lake City, recently released the results of a study conducted in February signifying a dramatic shift for real estate websites.

These statistics tell us that consumers are cooling off dramatically in their real estate searches. Those who specialize in Search Engine Optimization or SEO (especially real estate SEO) need to be on their toes to pick up market trends.

Of the 50 largest U.S. cities, San Jose suffered the sharpest decline in number of requests for its real estate market on Google. Randy Eagar, President of WebsTarget, a search engine optimization strategy company headquartered in Salt Lake City, recently released the results of a study conducted in February signifying a dramatic shift for real estate websites.

WebsTarget used the Google Keyword Tool for each of the major cities with keyword phrases of "city real estate." Results showed only 8,100 requests for "San Jose real estate," whereas the average monthly requests for the previous 12 months had been as high as 301,000 requests. This represents a 97% decline.

While the lowest marks went to San Jose, two other California cities ranked in the top 10: Los Angeles, 2nd (95% drop); and San Diego 5th (94% drop). Overall, the top 10 cities dropped by 92%. The average for the top 50 locations showed an 86% drop in February over the previous 12 months' average.

Eagar conducted the survey in response to concerns over the dramatic drop in what some real estate agents and brokers felt had been their best "keyword phrases." "Frankly, the results were quite shocking," Eagar said. "Much of this can be attributed to the time of year, but this is still a dramatic drop from what I've seen over the past several years."

Roy Collins, Senior real estate SEO analyst for WebsTarget added, "These statistics tell us that consumers are cooling off dramatically in their real estate searches. Those who specialize in Search Engine Optimization or SEO (especially real estate SEO) need to be on their toes to pick up market trends."

The study also showed that smaller cities are still hurting, but seemed to fare better among the largest 50 cities. Las Vegas and Denver tied for 46th spot with a 75% drop in real estate requests.

The most competitive of the top 50 cities according to Google's search engine was Milwaukee with 60,600,000 websites containing the keyword phrase "Milwaukee real estate". Following this was Los Angeles (56,400,000), Jacksonville (49,200,000), New York City (43,900,000) and Austin (31,100,000). The least competitive of the top 50 cities were Fresno (811,000), Tulsa (869,000), El Paso (938,000), Mesa (1,190,000) and Arlington (1,340,000).

Even though "city real estate" is not necessarily the most searched keyword phrase, it is certainly recognized to be one of, if not the most competitive, keyword phrases in Google Adwords. According to Wikipedia, "Google Adwords" is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007). AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution.

"The good news," Eagar said, "is that while the requests for 'city real estate' are down across the board, there is a silver lining. With depressed real estate prices and interest rates at all time lows, we have 'the perfect storm' for 'best time to buy' real estate."

For the entire list of the 50 largest cities real estate SEO requests, email:
Info (at) WebsTarget (dot) com

WebsTarget SEO focuses on real estate website positioning and marketing. To learn how strong your website is against your competitors and to learn your Google Score, let us know at:
http://www.webstarget.com/press-release2.html.

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