ATP Expands Distribution Channels with BlueStar Partnership Program, High Performance Industrial Grade Flash Memory Products Available to BlueStar's Network

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ATP®, a leading manufacturer of high performance flash and DRAM memory, today announced that the ATP line of Industrial Grade microSD, miniSD and SD memory cards are now available to BlueStar's network of customers and partners. BlueStar, a leading innovator in solutions-based distribution for Point-of-Sale, Mobility, and RFID products, is also a distribution partner to some of the biggest handheld devices manufacturers in the industry including Honeywell, LXE, and Motorola.

ATP®, a leading manufacturer of high performance flash and DRAM memory, today announced that the ATP line of Industrial Grade microSD, miniSD and SD memory cards are now available to BlueStar's network of customers and partners. BlueStar, a leading innovator in solutions-based distribution for Point-of-Sale, Mobility, and RFID products, is also a distribution partner to some of the biggest handheld devices manufacturers in the industry including Honeywell, LXE, and Motorola.

"The partnership between ATP and BlueStar is important as both companies share the same mission to provide our customers with durable products, outstanding services and technical expertise that are critical in industrial environments," said Michael Plaksin, ATP Vice President of Sales and Marketing. "ATP's capability as a true
memory manufacturer plays a significant role as we apply our distinctive manufacturing technology and industry knowledge in building the highest performance product specifications to full our customers' needs."

"The addition of ATP's line of memory products will complement and enhance many of major vendor lines, particularly with our durable and ruggedized hand-held computers," said Mike Byington, BlueStar Vice President of Business Development. "ATP's reputation as a quality manufacturer and focus on markets with extreme environments fits the model of vendors that we want to partner with."

As a true flash memory manufacturer, ATP has the ability to support customers with a fixed BOM (Bill of Materials) policy, ensuring both consistent compatibility and performance. The ATP Industrial Grade microSD, miniSD, and SD cards are constructed using best-in-class SLC (Single Level Cell) components with enhanced ECC (Error Correction Code) functions and wear leveling algorithms. This results in MTBF ratings over 2 million hours and the highest write cycle lifetimes in the industry. ATP also fully supports its customers with product customization and tuning to optimize performance in particular or specialized applications.

All ATP Industrial Grade flash memory products goes through exhaustive endurance and environmental testing procedures to ensure performance in all applications. The latest in error correction, wear leveling, power down protection, and reserve block management technologies are also utilized to protect against data corruption.

The ATP Industrial Grade SD cards are immediately available in densities ranging from 128MB to 8GB, the Industrial Grade miniSD cards are available in 128MB to 4GB, and the microSD cards are available in 128MB to 1GB. For more information on the ATP Industrial Grade products lineup or other ATP memory solutions, please email your inquiries to ATP sales representatives at sales (at) atpinc (dot) com or visit http://www.atpinc.com.

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP
Founded in 1991, ATP is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, testing and qualification, ATP offers a broad range of the highest quality DRAM memory products for mission critical applications such as server blade, workstation, network communication, and embedded systems. ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or email flash (at) atpinc (dot) com.

About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to http://www.bluestarinc.com.

Press Contact:
Miranda Wijaya
Tel: 408-732-5878
Fax: 408-732-5055
Email: mirandaw (at) us (dot) atpinc (dot) com

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ATP
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