This is a game changing breakthrough for banks that allows them to enhance their presence and support local causes without spending any money
Trabuco Canyon, CA (PRWEB) March 13, 2009
Granite Payment Alliance ("GPA"), a provider of merchant processing services to financial institutions nationwide, announced today the launch of an exclusive Cause Marketing product to community banks that allows them to work with their local charities to collect the un-used balances off gift cards. The program is designed to promote community awareness and generate new customer deposits.
This program allows community banks to support local charities or fund raising organizations of their choice by raising funds without investing any money. In 2007 gift card sales topped $100 billion of which $9 billion was left unspent. GPA gives community banks and their charities the opportunity to collect the unused portion on those cards for a good cause.
"Banks now have a completely new product that allows customers and prospects to support their community and local charities by donating the un-used value on gift cards, cards that would normally sit in their wallets, purses and closet," said Clive Buckley, President of GPA's Cause Marketing Division.
GPA will provide the patented NBA-E collection program as a turnkey solution, complete with marketing collateral, mailers, posters, tent cards and statement inserts. A marketing representative will work with the bank and the charities of choice to develop a targeted marketing program that will allow them to maximize the collection effort.
Once the program is implemented, collection of the "partially used" gift cards is accomplished through drop boxes in the branches, at the charity sites or at local retailers who wish to participate. In addition GPA co-ordinates with the bank to establish a landing web-page on the NBA-E web-site, with their name, logo and their customized introduction that will allow donors to make on-line donations in less than 5 minutes.
"This is a game changing breakthrough for banks that allows them to enhance their presence and support local causes without spending any money," said Wayne Keddy, President and CEO of GPA.
This exclusive program will allow banks to benefit as they simultaneously partner with local charitable causes. It creates greater community awareness and increased foot traffic, while affording the bank the ability to develop new personal and commercial accounts.
About Granite Payment Alliance: GPA, headquartered in Roseville, California provides bankcard merchant processing services to financial institutions nationwide. GPA offers a complete menu of products and services, from full turn-key processing with no liability to customized agent bank services. GPA is dedicated to assisting their bank clients in growing their merchant portfolios, increasing their deposit base and increasing the bank's overall ROA. With over 34 years experience in the industry the company understands the needs of financial institutions and their customers and has a reputation for honesty and integrity. Additional information may be obtained at http://www.progpa.com. Wayne Keddy is CEO at Granite Payment Alliance.
About NBA-E: NBA-E, LLC is a Florida Limited Liability company with offices in Florida and California. The company was founded in 2002 to research and develop a business model to provide a vehicle for schools, churches and charities to collect and monetize gift cards with unused balances. Garrett Wilson is the founder and CEO at NBA-E. NBA-E currently represents many of the largest charities in the world to develop fund raising opportunities utilizing the NBA-E programs. The company has just moved into a new 6,000 square foot corporate headquarters in San Diego and has platforms in Boston, Chicago and Los Angeles.
Granite Cause Marketing
888-580-4472, ext. 6
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