M.A.D. Partners Releases MyWingMan for Apple's iPhone: The Mobile, Social Networking Party is Just Getting Started

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MyWingMan from M.A.D. Partners is free software available for download in the Apple iTunes Application Store and allows users to broadcast their profile and proximity to each other so they can meet a new friend or that someone special.

With the launch of MyWingMan coming on the heels of our gaming application for iPhone (Super Word Find), which has entertained over one hundred thousand users since its launch in January, we feel we are solidifying M.A.D. Partners as a trusted brand for mobile applications.

MAD Partners just launched its MyWingMan for iPhone application in the iTunes Application Store. MyWingMan is a GPS enabled, digital co-pilot for location-based, social networking and dating. Subscribers can use the "flyover" feature to get more details about people around them, then use the built in "flutter" chat feature to make contact. MyWingMan makes meeting new people safe, fun and convenient.

"M.A.D.'s focus is making high quality, innovative mobile applications and MyWingMan is no exception," says Chief Executive Officer Robert Smith. "With the launch of MyWingMan coming on the heels of our gaming application for iPhone (Super Word Find), which has entertained over one hundred thousand users since its launch in January, we feel we are solidifying M.A.D. Partners as a trusted brand for mobile applications."

Mobile technology is shaping social networking and dating trends
The percentage of mobile phone users who said they accessed social networks from their handset jumped 182 percent from September 2007 to October 2008, according to a study conducted by The Kelsey Group and ConStat. Research firm eMarketer forecasts that the mobile social networking market will grow from 82 million users in 2007 to more than 800 million worldwide by 2012. Furthermore, Juniper Research predicts that the value of the mobile dating market will grow to nearly $1.4 billion by 2013.

MyWingMan: digital co-pilot for making human connections
Creating a MyWingMan profile is easy and allows the user to set specific preferences on the type of person he wants to meet. MyWingMan displays his profile to others, and shows him users who match (by percentage) his preferences, and how close they are. If someone near him is worth meeting, he initiates contact using "flyover" and "flutter."

MyWingMan is available free of charge in the iTunes Application Store in the social networking category.

About MAD Partners, Ltd.
Mobile Application Development (MAD) Partners, Ltd. is a software development company headquartered in London, England with offices in Germany and the U.S. M.A.D. Partner's mission is to create innovative and high quality mobile applications including entertainment, security, and social networking applications. http://www.madpartnersltd.com http://www.getmywingman.com

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