Anaheim, Calif., USA (PRWEB) March 17, 2009
The 4D theater experience "Awards Night" created and produced by Super 78 Studios is the showpiece of the new Audubon Insectarium, which on March 7 received a Thea Award, the themed entertainment industry's highest honor. The award, presented to the Audubon Nature Institute by the Themed Entertainment Association (TEA) at the 15th annual Thea Awards Gala in Anaheim, recognizes the Insectarium for excellence as an outstanding science center.
The 23,000-sq.-ft. Audubon Insectarium opened in spring 2008 as a new extension of the Audubon Nature Institute in New Orleans. The 8-minute "Awards Night" show with 5-minute preshow simulates an Oscars®-inspired awards gala for insects - billed as the "Tiniest Show on Earth." Super 78 took charge of scripting, animating and producing the show, including designing the theater set, and casting celebrity voices for the main characters Joan Riversfly, Jay Lunamoth and The Cricket/Goliath Beetle.
"'Awards Night' is a very successful blend of education and entertainment," says Super 78 principal Dina Benadon.
"We really did our homework on the educational and scientific material, but we also gave it that showbiz touch," adds "Awards Night" director and Super 78 studio creative head, Brent Young. "We're overjoyed about the Thea award, which has special significance because it represents a major milestone in New Orleans's and Audubon's recovery from Hurricane Katrina."
Visitors enter the 80-seat "Awards Night" theater, the curtains draw back and the multi-legged characters appear on three 50-inch HD plasma screens. Insects parade along the red carpet in a composited picture that integrates live action footage of real bugs with CGI animated counterparts. In-theater props, special effects and theatrical lighting, plus motion seats with ticklers, buzzers and misters add the extra dimension that makes it a "4D" experience.
Having created a set of branded insect characters, Super 78 has been busy developing a concept for a TV spinoff that would chronicle the ongoing lives of those characters - a backstage-at-the-awards-show story.
Super 78 is also teamed with Nickelodeon and currently in production on "Dora and Diego: Catch that Robot Butterfly," a joint venture with SimEx-Iwerks to develop an educational and entertaining 4D experience for theme parks and museums, based on the hit shows "Dora the Explorer" and "Go Diego Go."
About Super 78
Hollywood based, award-winning studio Super 78 is a full-service "new media" production studio specializing in creating custom, branded entertainment for family audiences. Uniquely positioned to serve Hollywood and broadcast spheres as well as the museum and theme park markets, Super 78 creates and produces new media experiences from concept through installation. Visit http://www.super78.com.
About Audubon Nature Institute
Audubon Nature Institute is a New Orleans not-for-profit operating a family of nature-themed parks and attractions. With a rich and storied history woven into the very fabric of New Orleans, Audubon Nature Institute consistently earns national and international recognition as a leader among zoos and aquariums. Visit http://www.auduboninstitute.org.
About the Thea Awards and TEA
The Thea Awards, presented every year by the Themed Entertainment Association (TEA) celebrate excellence in the creation of compelling experiences and places, encompassing theme parks and attractions, museums and educational venues, casinos, retail centers, visitors centers, heritage centers, multimedia spectaculars, breakthrough technologies and leading creative contributors. The Thea Awards are international in their recognition of outstanding productions, projects and people, and are considered to be the themed entertainment industry's highest honor. TEA is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. Visit http://www.teaconnect.org.
# # #