Aberdeen-Dixon & Associates: A New Approach to Professional Services Marketing and Communications

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Aberdeen-Dixon & Associates provides marketing and communications to professional services businesses on a contract and project-by-project basis. The firm provides production and consulting to architectural, engineering, legal, accounting, medical, and dental businesses.

Aberdeen-Dixon & Associates provides marketing and communications to the professional services industry. Amelia Price is president of the newly formed business. "There is a need in the marketplace to provide marketing and communications to small and medium size businesses who need these services on an intermittent basis. We also work with large businesses to partner with their marketing departments on special projects," she explained.

What differentiates Aberdeen-Dixon & Associates is their understanding of professional services and that they actually produce the work, rather than simply consult, recommend, and report. "We do provide strategic consulting," says Price, "but we also actually do the work such as proposals, qualifications, marketing research, press releases, competitive intelligence, and grant writing."

Aberdeen-Dixon's associates specialize in graphic design, including Web site development, and meeting and event production via the Web. "We bring traditional and innovative marketing and communications skills to our clients," says Price. "Our associates average 20 years experience working with professional services firms. They have worked with many different and engaging clients." According to Price, marketing professional services is based on developing solid relationships with clients and potential clients. Unlike products marketing, where people are left with a tangibke object, marketing professional services involves creating and sustaining a dynamic and ever-changing unique personal relationship with a client.

Located in Cary, North Carolina, a town adjacent to Raleigh, Aberdeen-Dixon has the ability to serve clients nationwide. The associates collaborate via the Web among themselves and with their clients. "We use what we bring to our clients," says Laura Dorner, associate and WebEx expert at Aberdeen-Dixon." Dorner's clients have included Cisco Systems and numerous Cisco partners. Price and her other associates have worked with multi-national corporations, national and regional firms, and family-owned businesses. Individually and collectively the staff at Aberdeen-Dixon are known for their attention to detail and high level of client service. "We like to really engage with our clients, because we know their business drivers, and because we know we can provide huge cost savings for them," Price continued.

To learn more about Aberdeen-Dixon, please go to: http://www.aberdeen-dixon.com.


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