Photo Book Industry 'Firsts' Found in Picaboo 2.5 -- Also, Buy One Photo Book Get One Free Offer Launched

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Popular DIY photo book and greeting card provider Picaboo (http://www.picaboo.com) today announced Picaboo 2.5, a new version of its free downloadable software.

Popular DIY photo book and greeting card provider Picaboo (http://www.picaboo.com) today announced Picaboo 2.5, a new version of its free downloadable software. The easy-to-use program now provides photo books with "lay flat" pages - never seen before in the marketplace. These photo books, made with a special post binding system and hinged paper, lay flat no matter how many pages - ultimately setting the stage for a stunning presentation.

Picaboo 2.5 New Features
In addition to lay flat pages, the free software now provides five new book styles: Cape Cod, Modern, Ranch, Victorian and Flush Mount. Custom cover stamping also joins the feature-set to further personalize the photo books. A true stamp, custom text is debossed permanently into the cover fabric. Consumers can now also opt to alter photos to black & white or sepia - a simple technique for creating either a vintage or timeless look.

Buy One Photo Book Get One Free
Picaboo is currently offering a promotion through March 31, 2009 (CODE: PCBBGF)* where customers who purchase certain photo books can receive an additional copy for free.

Spring Photo Books Made Simple
To help pique creativity and set direction for seasonal photo books, Picaboo offers advice and sample albums within its Idea Center (http://www.picaboo.com/ideacenter/).

Once digital photos are taken and Picaboo's free software is downloaded, a photo book can be created in minutes using an "Auto-create" feature. Alternatively, customers can tap hundreds of page layouts, thousands of page backgrounds, numerous fonts and text colors - for a highly customized photo book.

Photo book pricing starts at just $9.99 and shipping is additional. Once made, Picaboo photo books can also be easily shared online free of charge. Greeting cards are available in various sizes and pricing ranges from $.73-$2.49 per card. Shipping is additional.

About Picaboo
Picaboo is spearheading the digital photofinishing revolution with its innovative free software for creating, buying, and sharing photo books and greeting cards. Headquartered in Palo Alto, California, the company is privately-held and can be found on the web at http://www.picaboo.com.

*Offer details: Buy any qualifying photo book(s) and get one of the exact same photo book(s) for free when the coupon is applied (for example, order one Large Classic book, get a second copy of the same Large Classic book for free). The cost of the free book(s), including extra pages, will be deducted from your order total. All Classic, Classic Leather, and Classic Custom photo books are eligible for this offer. The discount does not apply to taxes or shipping fees. Coupon does not apply to additional shipping costs for the free book(s). Coupon expires at 11:59 PM (Pacific Time) on March 31, 2009. Valid for US and Canadian customers only. Cannot be used with any other coupon. Picaboo reserves the right to change the terms and conditions of this offer without notice.

Media Contact:
Susie Marino
twitter: dearsusan
415.613.9138

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