San Luis Obispo, CA (PRWEB) March 16, 2009
LEVEL Studios (level-studios.com), an independent digital agency, announced today that the company has been selected by the City of San Luis Obispo's Tourism Business Improvement District (TBID) to develop and execute an integrated marketing campaign that incorporates online and offline media to promote the city as a premier travel destination. This project will strengthen the long-term economic health of the city's lodging industry and the community in general.
San Luis Obispo has long been a city of economic success and cultural significance, attracting travelers throughout California. Located on the state's beautiful Central Coast, San Luis Obispo is a perfect venue for vacationers who enjoy the charm, quality, intimacy and exceptional service the city offers. LEVEL itself is a proud citizen of San Luis Obispo, headquartered in "SLO" since its move from Santa Barbara in 1998.
"When the process to find a marketing firm for the San Luis Obispo TBID began, my hope was that we would find a dynamic, successful firm that delivers out-of-the-ordinary ideas, while keeping our dollars local by working with an agency headquartered in SLO," said John Conner, Chairman of the TBID Board and Owner of SLO-based hotel Petit Soleil Bed and Breakfast. "We got the best of all worlds - LEVEL Studios met that criteria and beyond. With offices not only in San Luis Obispo but also in San Jose and Los Angeles, two of our major feeder markets, LEVEL has an extensive understanding of the project's needs."
"We look forward to collaborating with the community and city government to increase tourism to San Luis Obispo and its many fine hoteliers," stated Curt Van Inwegen, VP | Operations for LEVEL Studios. "This specific project resonates with our team since we are longtime advocates of visiting or living in San Luis Obispo. The forthcoming integrated marketing campaign for TBID will be an opportunity for us to showcase our innovative approach to design and interactive marketing while expanding awareness of this vibrant city."
About LEVEL Studios
LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments. Founded in 1995 as Web Associates, the agency now operates three California studios specializing in user experience, digital media and application development.