Asia's Leading iPhone Lifestyle App Launched in Indonesia

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In advance of the iPhone 3G launch in Jakarta, Indonesia on 20 March 2009, Equinox Apps and buUuk Pte Ltd are proud to announce the release of the popular navigation-based restaurant and bar locator with over 800 listings for Jakarta, Bali and Surabaya. buUuk has already been downloaded over 32,000 times in Singapore and is Indonesia's number 1 lifestyle app on the Indonesian iTunes App Store.

We are thrilled to be the Indonesian content partner for buUuk. Ever since I saw an early version last year we've been building up a database of content for Indonesia

iPhone users can now find hundreds of restaurants in Jakarta, Bali and Surabaya with the launch of Indonesia's first comprehensive mobile dining guide.

iPhone application developers buUuk Pte Ltd and Equinox Apps today announced they have added 800 geocoded restaurants in Indonesia to buUuk, joining over 4,500 Singapore restaurants to make the iPhone application Asia's most comprehensive resource for locating restaurants and nightspots.

"We are thrilled to be the Indonesian content partner for buUuk. Ever since I saw an early version last year we've been building up a database of content for Indonesia," says Mark Hanusz, founder of Equinox Apps in Jakarta. "It is quickly becoming the Facebook of food."

Users download the free application from the iTunes store which will then detect what city they're in, and tell them what restaurants and nightspots are nearby. They can bookmark favorite spots, review outlets and join online discussion forums. If they move city, buUuk will detect the shift and ask if they want to make it their new location.

"This was really our vision from the beginning," says buUuk co-founder Jon Petersen. "Users should be able to use buUuk wherever they are. They don't want to mess around with lots of different applications and settings."

buUuk is one of Asia's most popular iPhone apps. It has been downloaded more than 32,000 times and Jon says they are "very happy" with usage levels. He explains, "Depending on the day of the week, between 10 percent and 20 percent of our users visit the site at least once during the day.

The iPhone is due to be officially launched by Telkomsel on March 20, 2009. Indonesia has developed a reputation for early and enthusiastic adopters of new technology and the iPhone is no exception. There are already more than an estimated 100,000 unofficial iPhone users in the country, according to industry sources, and that number is expected to surge after the launch.

"We expect usage to increase dramatically after the Indonesian launch of iPhone 3G on Friday March 20 at Pacific Place in South Jakarta," says Jon Petersen. "Until now, there has been no comprehensive mobile dining guide for Indonesian cities and we think Indonesian iPhone users will become avid users of buUuk's social networking features to share their dining experiences with their friends".

buUuk is also completely integrated with another free application, TransJakarta, which enables users to see all the restaurants and bars surrounding each of Jakarta's 140 bus stops.

Note to Editors:
buUuk can be download at all iTunes App Stores here: (iTunes account required)

TransJakarta can be downloaded at all iTunes App Stores at: (iTunes account required)

Press Contacts:
Mark Hanusz
Equinox Apps

(62 21) 522 0875

Jon Petersen
buUuk Pte Ltd

About buUuk Pte Ltd
buUuk Pte Ltd is Asia's leading mobile developer for dynamic and interactive food and drink guides.

About Equinox Apps
Equinox Apps, a division of Equinox Publishing, is Indonesia's first and leading iPhone OS developer with 25 applications available or in development. Other local apps include Aphrodite World Sport Schedules, Jakarta Globe, and TransJakarta - Your Personal BusWay Navigator. For more information please visit

About Apple Inc
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Apple, iPhone, Apple Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


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