Best Associations Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Associations Web Design

As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the associations industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "At most associations, Web sites serve as an important communication channel, but not the primary one. The best association websites maintain most of their valuable data in member only areas that meet the needs of their members."

The WebAwards competition judges Associations websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Association Web sites have underperformed the ISAR Index for the last five consecutive years. Due to limited resources and funding, it is not surprising that
associations score lowest in innovation and technology, although these scores have been rising steadily for the past four years. They score highest in content and
copywriting. Association Web sites function as a valuable communication channel with their members, but this channel is not the exclusive communication vehicle. The top associations Web sites often keep their most valuable information in member-only areas.

The 2008 WebAward for Best Associations Website went to National Marine Manufacturers Association/Discover Boating for

Other past winners include:

  • 2007 Automated Graphic Systems for the American Bar Association Website
  • 2006 BrowserMedia for NCEF
  • 2005 Xtential Corporation for AAF Advertising Hall of Fame
  • 2004 Aesention, Inc. for WI Manufacturers & Commerce
  • 2000 Cole & Weber for

A complete list of past winners can be found at

Companies and organizations wishing to have their Associations Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The Associations industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Associations Web site of 2009. The deadline for entry is May 31, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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