Boston Cosmetic Dentist Achieves Million Dollar Revenues Due to SEO and Social Media Marketing

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Marketing communications expert, Dianna Huff, implemented a search engine optimization and social media marketing program to help Dr. Helaine Smith increase revenues over a four year period.

Dianna Huff: B2B Marketing Communications Expert

She trusted me and was patient. It can take time to see results from search engine optimization and social media. Most important, however, she's an exceptional dentist. I'm blown away by her attention to detail and her expertise - she makes it easy for me to market her.

Using an integrated search engine optimization and social media marketing program, Dianna Huff, Principal of DH Communications, Inc., has helped Dr. Helaine Smith, a Boston cosmetic dentist, increase her revenues four-fold to $1,000,000 annually. The seven-figure results have enabled Smith to add a second practice and to grow her staff from two to fourteen.

Smith initiated the marketing program in 2005 in partnership with marketing communications expert Dianna Huff, Principal of DH Communications, Inc. Huff first optimized Smith's Website, increasing the number of monthly visitors to the site from 500 in 2005 to over 7,500 in just three years - which resulted in Smith realizing $5K to $20K in new business every month. In 2008, Huff and Smith launched a successful viral marketing campaign with the publication of Smith's free e-book, Healthy Mouth, Healthy Sex!. The pair also established a blog and an e-newsletter, and developed a series of podcasts and YouTube videos with educational content.

Huff attributes the success of the marketing initiative to the power of search and social media and to the strong working relationship she and Smith developed over the years. "Helaine is an ideal client," Huff notes. "She trusted me and was patient. It can take time to see results from search engine optimization and social media. Most important, however, she's an exceptional dentist. I'm blown away by her attention to detail and her expertise - she makes it easy for me to market her."

Smith's e-book, Healthy Mouth, Healthy Sex!, is a featured "World Wide Rave" in David Meerman Scott's new book, World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories (Wiley, 2009), which explains how to "build a giant audience from scratch" using social media and the Internet. Scott observes, "The reaction to Smith's World Wide Rave has not only transformed her business, it has also allowed her to focus on showcasing her personality to potential clients in ways that are impossible offline."

Dr. Smith contacted Huff after spending thousands of dollars a year on television spots, Yellow Pages ads, and other traditional forms of advertising without seeing a return on her investment. Says Smith, "Before Dianna and I began to work together, patients would come in who really didn't understand the benefits - and costs - of cosmetic dentistry. Now, much of my marketing involves educating the public, so when people call the office for a consultation, they've read my newsletter and they've been on my Website. The patients pre-qualify themselves. It has saved me a tremendous amount of time."

Huff, an expert in the use of the social media as part of an integrated marketing campaign, has given presentations about social media for the Yankee Chapter of the International Association of Business Communicators, the New England Direct Marketing Association, and The Publicity Club of New England, among others. She has scheduled appearances at the New Hampshire-Vermont Direct Marketing Group and the ForeclosuresMass Turning the Key meeting in April 2009. Huff and Smith will be speaking at the Massachusetts Newton-Needham Chamber of Commerce in June 2009.

About Dianna Huff
Business-to-business marketing communications consultant and copywriter Dianna Huff is the Principal of DH Communications, Inc. In addition to publishing the popular B2B MarCom-Writer-Blog, Huff has won numerous awards for her work, including a coveted Platinum MarCom Creative Award for her e-book, Five B2B MarCom Strategies to Increase Sales Now. To learn more, visit her Website or call 603-382-8093.

About Dr. Helaine Smith
A passionate advocate for educating consumers about dentistry, Helaine Smith, DMD owns two thriving dental offices - a cosmetic dental spa and a family dental practice - both in the Boston area. Dr. Smith is the author of the popular Healthy Mouth, Healthy Sex! e-book, featured in the book, World Wide Rave (Wiley, March 2009), by David Meerman Scott. In addition, she writes a column for DrBicuspid.com and has been featured in numerous publications, including Forbes.com. Dr. Smith lectures at dental groups across the U.S. and can be reached via her Website or by email at helainesmithdmd (at) aol.com.

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