Richmond, VA (PRWEB) March 18, 2009
Richmond, VA-based VABION LLC (VABION), a nutraceutical company specializing in innovative, healthy supplements for the mind and body, announced today that Bodybuilding.com is distributing VABION's Diesel® energy product in the online super store. Diesel Energy Stix® is the first powdered energy shot that provides benefits without water. The mass market energy supplement is also the first to use RNA as an active ingredient.
"Bodybuilding.com will greatly expand the Diesel Energy Stix® distribution and brand awareness with both the growing population of amateur and professional bodybuilders, and with others who lead active and healthy lifestyles," said Dr. Susan Hardwicke, CEO of VABION. "Distribution through Bodybuilding.com, the largest online retailer of sports supplements, is a key achievement for this revolutionary energy supplement. Bodybuilding.com will help inform consumers about the value of this high-performing product." Bodybuilding.com's Senior Vice President, Jeremy DeLuca, said. "We are excited to be a proud partner with VABION and carry such an innovative and performance enhancing product in our online super store."
In addition to distribution through Bodybuilding.com, Diesel Energy Stix® are now available in select Smoothie King® locations in New York City. The locations cater to commuting professionals and college students who are frequent consumers of energy products. According to Dr. Hardwicke, "Smoothie King® offers an additional opportunity for consumers who rely on energy products to achieve their goals: Smoothie King® customers can add Diesel® to their beverage and conveniently take an extra Diesel® shot with them." On March 1, 2009, Diesel brand ambassadors handed out nearly 3,000 Diesel Energy Stix® in a two hours at New York City's Pennsylvania Station to attract consumers to Penn Plaza Smoothie Kings and convenience stores.
Diesel Energy Stix® is the first powdered energy shot, offering a unique, water-free delivery system. Consumers pour Diesel® directly into the mouth where it instantly dissolves for fast absorption. For Diesel®, VABION developed the innovative RXE formula containing RNA, a supplement that supports a faster reaction time and mental alertness.
Diesel Energy Stix® is available in convenience stores, gyms, online retailers such as Amazon.com, DieselStix.com and in over 1,400 select Rite Aid GNC locations.
About VABION LLC:
Virginia-based VABION LLC specializes in nutraceutical products for consumers and professionals. Applications range from energy and cognitive enhancement to anti-aging and stress relief.
The Company's consumer products are portable, convenient, and effective. The products' unique, patent-pending formulae facilitate the release of energy in the brain and muscle, resulting in measurably improved focus, reaction time, and memory, among other benefits. The Company's products are distributed through vitamin retail stores, chain drug stores, specialty stores, gyms, convenience stores and its e-commerce website. Additional information is available at http://www.DieselStix.com and http://www.vabion.com.
Bodybuilding.com® is a large sports nutrition company based in Boise, Idaho. Their goal from the beginning was to make this web site the best source for bodybuilding information and interactivity on the Net while at the same time providing the largest bodybuilding cyber store for quick and easy shopping! The site opened to the public on April 13th, 1999 after six months of development. The company has grown to over 18,000 pages and has been recently ranked the number one most visited bodybuilding site in the world! Additional information is available at http://www.bodybuilding.com.
About Smoothie King®:
Smoothie King® Franchises Inc. is a smoothie and health food retailer that caters to a healthy lifestyle through nutritious blended fruit-based drinks. First opening in 1973 as a stand-alone vitamin shop in Kenner, Louisiana; Smoothie King® now encompasses over 500 locations and appeals to families and fitness enthusiasts alike. There are also 25 stores are located in South Korea. Additional information is available at http://www.smoothieking.com.